♦ What is the G-Media Summit?

The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event. We selectively invite over a hundred brand marketing senior executives and digital marketing experts from the advertising realm to gather. In 48 hours, they will delve deeply into the development trends of digital advertising and problems they face, and engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.

♦ What is Different about the G-Media Summit?

|Exclusive Size, Guests with Common Interests

The G-Media Summit is a by-invitation marketing industry event, with attendees comprised of 120 brand CMOs, Vice Presidents, as well as CEOs of 4A ad agencies and digital tech companies. They are the forerunners of the industry, and you will be informed with latest insider industry information and development trends.

|A Relaxed Atmosphere, the Ideal Setting for Meeting of the Minds

The G-Media Summit takes place each year at a different five-star plus resort, amidst tranquility and privacy of scenic beauty. Far away from the hustle and bustle of the city, you may explore the latest industry trends in a relaxed setting.

|Professional and Interactive, Gaining New Friends and Business Partners

Different from the one-sided information flow of traditional events, G-Media offers innovative and interactive segments such as the brand marketing masterclass,
one-to-one meetings, roundtable breakfast meeting, themed workshops, and outdoor leisure activities.
Offering a multi-faceted environment and atmosphere for a great meeting of the minds – culminating in an exciting and fun-filled event.

|In-depth Content, for Sharing Amongst CMOs

The G-Media Summit thoughfully prepares catered discussion topics for CMOs. With a private and intimate setting, its professional and high-end setting inspired many guests to let their guard down and speak the truth, offering the most substantial sharing of content.

♦ G-Media Summits Over the Years

In 2016, the first G-Media was unveiled at Raffles Hotel Hainan in Sanya, connecting the digital ecosystem;

In 2017, the second G-Media was successfully held at the Fuchun Resort in Hangzhou, reshaping role;

In 2018, the third G-Media was grandly held at the Park Hyatt Resort in Ningbo, driving growth;

In 2019, the fourth G-Media was continued the brilliance at the Banyan Tree Resort in Anji, forging everlasting excellence;

In 2020, the fifth G-Media Summit was created new brilliance at the Alila Resort in Wuzhen, updating and iterating;

In 2021, the sixeth G-Media Summit was Nurtured vitality at the Chedi Ninghai in Ningbo, steadfastly moving forward;

In 2023, the seventh G-Media Summit was held at Grand Dongshan Shaoxing, building trust and confidence together.

In May 2024, the eighth G-Media Summit was held at Dusit Thani Tianmu Mountain, Hangzhou , breaking boundaries and achieving expansion.

In December 2024, the G-Media Health Industry Marketing Summit was held at The HOMM HUZHOU XISAI SHAN , where participants collaborated to shape the future, empowering the health industry to break through challenges and achieve transformation.

In May 2025, the ninth G-Media was held at The Banyan Tree & Angsana Suzhou Shishan Jiangsu, centering on people and inspiring resonance.

This year, we have selectively invited 130 CMOs and brand leaders to gather at Suzhou in the Jiangsu Province. In 48 hours, the leaders will discuss the latest challenges faced by the digital advertising industry and brands in a relaxed closed-door environment, making new connections and renew old friendships via talks on the most innovative marketing technologies and solutions.

♦ The 2nd G-Media Big Health Industry Marketing Summit

|Time: Dec 17-19, 2025

|Venue: Banyan Tree Yangcheng Lake, Suzhou, Jiangsu Province, China

|Guests: 130+ attendees, 60+% of the attendees are from brands, about 10% from 4A, about 30% from ad tech providers & media

|Theme: Connect&Build Forward

In recent years, the scale of the big health industry has continued to expand, and consumer demands for health are constantly rising and evolving. However, constrained by industry regulations and high barriers to entry, the complexity of marketing in the big health industry is increasing.

At the same time, as the industry expands and more players enter the market, some big health categories are beginning to face the challenges of a surge in product supply, short consumer cycles, and rapid product innovation. The phenomenon of volume, price, and content are also becoming increasingly prevalent within the industry. After experiencing disruption and reinvention, big health companies urgently need to find a broader path to capture the increased market share driven by health consumption trends. Crossover integration and “Connect & Build Forward” have become one of the most effective ways for companies to respond.

How can the big health category identify commonalities with other consumer categories? How can different categories replicate and develop excellent business models? How can cross-border approaches more effectively build brand value and trust in the big health industry?

We look forward to providing more multi-dimensional crossover communication and thinking for big health companies of different categories at the 2nd G-Media Big Health Industry Marketing Summit, starting with outward connections and finding new growth under market expansion.

♦ The 2nd G-Media Big Health Industry Marketing Summit Consists of the Below Main Segments

◊Keynote Speech

◊Breakfast Roundtable Meeting

◊Brand Growth Training Session

◊One to One Business Meeting

◊Brand Tendering Bureau

◊Luncheon

◊G-Talk Interview

◊Social Banquet&After Party

◊Brand Experience Area

◊Leisure Activities

◊G-Talk Interview

Who should attend ?

Programme

09:00-15:00	Summit Registration&Check In
14:30-15:10	Theme One: AI Traffic Is Exploding: How Can Brands Win the Battle for AI-Era Mindshare? YOYI TECH, COO, Fang Cai
15:10-15:50	Theme Two: Leveraging the Momentum for Category Prosperity and Achieving Win-Win in Instant Retail Kenvue, Head of O2O China, Benson Liu
15:50-16:30	Theme Three: Winning the Outpatient Market: How Pharmaceutical Companies Can Break Through the New Battlefield Deputy Secretary of the Marketing Committee, China Nonprescription Medicines Association (CNMA), Ying ZHAO
17:00-18:30	One to One Meeting
18:30-19:50	Welcome Banquet
19:50-20:20	Opening Speech: Connecting Media Data Across All Domains to Find New Online Growth in the Digital Age Yiling Pharmaceutical, GM Ecommerce & CIO, Leo ZHANG
20:20-20:40	Keynote Speech: Driving User Acquisition and Value Growth Across Full-Funnel with Data and AI Agent DeepZero, Co-Founder & COO, Mark Xie
20:40-21:10	Keynote Speech: Unlocking Enterprise Value: Digital and AI Transformation Journey for Growth GlaxoSmithKline (China) Investment Co., Ltd, Head of Digital Transformation, Apple Li
21:10-21:40	Keynote Speech: AI Empowering a New Paradigm of Growth – DRT’s Intelligent Marketing Transformation DRT Group，Chief Information Officer，Ben Ye
21:40-24:00	After Party

07:00-08:50	Breakfast
08:00-08:50	Breakfast Roundtable Meeting
09:00-09:30	Keynote Speech:Deep Connection with National IP: The Path to Breakthrough in the Rejuvenation of Pharmaceutical Brands Xiuzheng Pharmaceutical Group, Media Planning Director of Brand Center, Snow Wang
09:30-09:45	Insight Speech:Digital Intelligence Driving the Omni-chanel Growth in the Big Health Industry: Consumer Insights, Ecosystem Opportunities, and AI Empowerment Tencent Smart Retail, Vertical Solution Director, Ben Cao
09:45-10:15	Keynote Speech: The Path to Brand Building in the Health and Wellness Industry By-health，General Manager of Lifespace Business Unit，Joyce Dong
10:15-10:35	Keynote Speech: Weather Data Revolutionizing Health Marketing: From "Traffic Fortress" to "Mindset Engine" MojiWeather，Strategy Director, Advertising Dept.，Cindy Zhang
10:35-11:05	Keynote Speech：Intelligent Creativity — AI-Driven Integration of Creative Efficiency and Business Growth Haleon, Head of China Content Production Hub, Parker Huang
11:05-11:20	Insight Speech: Coexisting with AI: Quality Content as a Catalyst for Healthier Marketing Zhihu, Director of Commercial Marketing & E-commerce & Health, Yani Wang
11:20-11:40	Keynote Speech: “Finding the Cumulative Effect of Mindset, Connecting & Building the Growth Model——Weibo’s Breakthrough Path for Health and Wellness Brands” Weibo, Director of Media Cooperation for the Health Industry, Qiuyang Wu
11:40-12:10	Keynote Speech：Break out of Healthcare Marketing: The Social Communication Logic from "Seeding" to "Building Trust" Opella China, Pharmaceutical Customer Marketing Lead, Cash Qian
12:10-12:40	Keynote speech: Unlocking new modes of medical beauty community experience and reconstructing the field of medical beauty consumption Bloomage Biotech Co., Ltd., Vice President, Marketing, Pharmaceutical & Medical Device, Xiangfei zhang
12:45-13:45	Luncheon 13:45-14:15
14:15-14:35	Keynote Speech: Balancing Quantity and Efficiency: Building a Full-Link Healthcare Marketing System JD Health, Pharmaceutical Digital Marketing Project Director, Felix Feng
14:35-15:05	Keynote Speech: The Future of Omni-channel in On-Demand Pharmacy Laobaixing Pharmacy，General Manager of the New Retail Center，Ningning Wang
15:05-15:35	Keynote Speech: Keynote Speech: Connecting Instant Retail and Reconstructing a New Paradigm for Big Health Growth Beijing TRT Group, Head of Ecommerce Operation, Hanzhe ZHAO
15:35-16:05	Keynote speech: The cross-border breakthrough of traditional nutritional products Bayer Consumer Health China，Head of Nutritionals，Lia Lou
16:05-16:35	Keynote Speech: Continuous Innovation Leads to Breakthrough in the Beauty Device Industry Jmoon, Head of Marketing, Henry Li
16:35-17:05	Keynote Speech: Based on the new consumption market, how can brands deeply understand consumers' health needs? Fonterra, Nutiani Global Head of Marketing, Joy Zhi
17:05-17:35	Keynote Speech: Adapting to Change: Brand Growth Strategies in the New Silver-Haired Wave Coco Healthcare, VP of Marketing Center & CGO, Qian Lili
17:35-18:05	Keynote Speech: From Operating a Business to Operating People: How to Reshape the Brand Experience? CNestle Health Science China, Digital Innovation and Consumer Engagement Lead, Molly Zhang
18:30-20:00	Social Banquet
10:00-18:00	Marketing Diagnostic Room

07:30-08:30	Breakfast
08:30-11:30	Social Engagement
11:30-13:00	Lunch & Check out

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Speakers

Fang Cai
YOYI TECH,
COO

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Benson Liu
Kenvue
Head of O2O China

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西安杨森、朗迪制药、雀巢前营销高管
Deputy Secretary of the Marketing Committee
China Nonprescription Medicines Association (CNMA)

With over 25 years of experience in the FMCG and OTC industries, Zhao Ying has held leadership roles at three Fortune 500 multinational corporations: Johnson & Johnson, Nestlé, and Kimberly-Clark. She has got extensive experience in multiple categories with expertise in the areas of business and marketing strategy development; business and brand planing; brand lifecycle management; brand positioning; new product development & go-to-market strategies; creative development; integrated media planing; content marketing, etc. She holds an MBA from Peking University.

Leo ZHANG
Yiling Pharmaceutical
GM Ecommerce & CIO

Mr. Zhang Nan currently serves as the General Manager of E-commerce and Head of the Digital Intelligence Department at Yiling Pharmaceutical. He comprehensively leads the strategic layout and growth engine of the Group's e-commerce business, while also leading the IT team to drive Yiling Pharmaceutical's leapfrog transformation from digitalization to AI-powered intelligence. Prior to joining Yiling, Mr. Zhang Nan served as the Head of Internet Hospital and Digital Healthcare at AstraZeneca, pioneering the integration of pharmaceuticals and digital technologies. Prior to that, he was responsible for global digital strategy planning at Henkel's German headquarters, accumulating an international perspective spanning Europe and Asia. His career began at Procter & Gamble, followed by key positions in China and the Asia-Pacific region at multinational pharmaceutical companies such as Pfizer and Eli Lilly. He has over a decade of experience in e-commerce and digital marketing, spanning the pharmaceutical, health supplement, and FMCG industries, possessing both cutting-edge business insights and solid implementation experience. Mr. Zhang Nan graduated from Xi'an Jiaotong University in 2007 with dual degrees in Communication Engineering and Finance.

Mark Xie
DeepZero

As a renowned marketing expert on consumer behavior analysis, Mark has rich experience in the integration of innovative marketing technology and comprehensive business growth solutions. He has over ten years of experience working as a senior executive in marketing and management for leading multinational corporations across consumer goods, auto and digital industry, including P&G, SC Johnson, Maxxium China, Fedex Kinkos, etc. Mark holds an EMBA from CEIBS, a bachelor degree and a master degree in Law from Peking University. Mark has gained many awards in the field of marketing and business growth, including 2015 Mobile Internet Leader at the 22th China International Advertising Festival, 2018 Digital Marketing Most Influential People at IAI (International Advertising Awards).

Apple Li
GlaxoSmithKline (China) Investment Co., Ltd
Head of Digital Transformation

Li Guo/Apple Li Head of Digital Transformation, GlaxoSmithKline (China) Investment Co., Ltd. Ms. Li Guo graduated with a bachelor's degree from the Department of Information Science and Electronic Engineering at Zhejiang University and later earned her master's degree in Communication Engineering from the University of Birmingham in the UK. She has over 20 years of experience in enterprise digital transformation, omnichannel marketing, and information management. Ms. Li has held senior management positions in Fortune 500 companies across the automotive, fast-moving consumer goods, and pharmaceutical industries, with both domestic and international work experience. She has accumulated extensive expertise and practical knowledge in digital marketing and innovation, new business incubation, and business model transformation.

Ben Ye
DRT Group
Chief Information Officer

Ben Ye is a leading figure in the digital and AI transformation of China’s pharmaceutical and healthcare industry. As Chief Information Officer of DRT Group and Deputy Director of the Tianjin Pharma Group Digital Intelligence & IT Committee, he leads the Group’s digital transformation and intelligent innovation initiatives across its full value chain. Before joining DRT, Ben held senior digital leadership positions at Fortune 500 companies such as GSK, where he gained more than 20 years of experience in IT management and digital innovation across biopharma, medical devices, and life sciences sectors. At DRT, he spearheaded the creation of one of China’s first AI Agent platforms tailored for the pharmaceutical industry, setting a benchmark for digital transformation in healthcare. An active advocate of ecosystem collaboration, Ben serves as a speaker at the DIA (Drug Information Association) Digital Innovation Forum and contributes to multiple cross-industry digital cooperation platforms, including CIAPH Council, Tianjin CIO Association, China Pharma-Device Alliance, and the National Enterprise AI+ Committee. Ben holds a Bachelor’s degree in Computer Science from Wuhan University, an MBA from Tianjin University (2000), and a Master’s in Technology Management from the University of Sheffield, UK (2002). His achievements in digital transformation have been widely recognized. Under his leadership, DRT’s AI and digital innovation programs have won multiple national honors, including the MIIT “Digital Product Excellence Case” (ranking first in category), the “Digital Healthcare Excellence Award,” and the “Golden Innovation Award” and “West Lake Award.” The group’s “AI + Traditional Chinese Medicine” project was the only pharmaceutical case to receive the 2025 National High-Quality Development Award. Personally, Ben has been named among the “Top Digital Leaders in Healthcare,” “AI Innovation Pioneers,” and “Outstanding CIOs of 2025.”

Snow Wang
Xiuzheng Pharmaceutical Group
Media Planning Director of Brand Center

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Ben Cao
Tencent Smart Retail
Vertical Solution Director

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Joyce Dong
General Manager of Business Division of LifeSpace

Ms. Dong Ying has served as a senior executive for many years at By-Health, a leading enterprise in the consumer healthcare industry . She previously held the position of CMO at By-Health Group and is currently the General Manager of the Lifespace Business Unit. As the overall business leader for the Lifespace brand across all channels, she has full responsibility for the unit's business operations and strategic planning. Ms. Dong has accumulated extensive hands-on market experience and team leadership capabilities over the years. She possesses particular expertise in brand growth strategy planning, omni-channel marketing, brand building, product innovation, multi-channel business planning, and e-commerce operations management. Currently overseeing the brand's e-commerce and offline multi-channel business management, she is dedicated to driving omni-channel business growth while enhancing brand equity, demonstrating outstanding comprehensive business management, strategic formulation, and execution abilities. Prior to joining By-Health, Ms. Dong spent several years working at Fortune 500 companies, including Mars Wrigley and Coca-Cola. Ms. Dong Ying earned her bachelor's degree in International Economics and later obtained a Master's degree in Marketing and Business from the University of New South Wales (UNSW) in Australia.

Cindy Zhang
Advertising Dept.
Strategy Director,

Cindy Zhang graduated from the University of Leeds in 2010 with a Master Degree of Arts in Media Industries. She currently serves as Strategy Director in Advertising Department at MojiWeather, where she oversees all aspects of advertising commercialization marketing planning, strategy development, media value packaging and communication. With over a decade of experience in marketing planning and advertising strategy, she previously held roles as Commercial Planning Director at Phoenix TV and Tangdou, leveraging expertise spanning traditional media and mobile internet advertising. Prior to that, she dedicated years to media research at CTR Market Research, honing her deep analytical capabilities. She has spearheaded the development of MojiWeather’s meteorological marketing methodology, transforming weather data into predictable and actionable marketing touchpoints. Under her leadership, this approach has been successfully implemented across sectors such as FMCG, health and outdoor travel, enabling brands to achieve precise scenario-based resonance and value conversion.

Parker Huang
Haelon
Head of China's Content Production Center

Parker Huang is the head of Haleon China's Content Production Center, leading the establishment of the company's first global scalable creative hub (CaST) to advance digital transformation and content innovation. With over ten years of digital marketing leadership, he previously held senior roles including Digital Content Director at adidas and General Manager of Content & Social at Omnicom Media Group. Parker drives marketing excellence through data-informed creative strategies and technology integration, leveraging AIGC and generative AI to optimize content production and accelerate brand impact. He has directed integrated campaigns for top-tier brands, delivering high-engagement IP collaborations and user growth initiatives. A strategic leader with a track record of transforming business models and elevating team performance, Parker has consistently driven growth and industry recognition. He holds an MSc from the London School of Economics and is bilingual in English and Chinese, adept at bridging global vision with local execution to push the boundaries of modern marketing.

Yani WANG
Zhihu
Head of E-commerce and Big Health Team,

Wang Yani Director of E-commerce & Health at Zhihu Commercial Marketing, leverages her experience at JD.com and ByteDance to navigate industry shifts with deep insights into brands and cross-media strategies. In the era where AI transforms health consumption, she believes trust is built through trusted content. At Zhihu, she connects "good questions" with "good answers," empowering brands to start anew with credible health marketing.

Qiuyang Wu
Weibo,
Director of Media Cooperation for the Health Industry,

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Cash Qian
Opella
Head of Omnichannel Marketing for Pharmaceuticals China

Cash Qian is currently Pharmaceutical Customer Marketing Lead at Opella China., primarily responsible for Omnichannel marketing strategies and end-to-end implementation of in-hospital and out-of-hospital marketing plans for the entire OTC and Rx product line. He has over 16 years of experience in the Pharma and Consumer Healthcare industries, having held core business positions in marketing, sales, operation, and medical fields at Fortune 500 pharmaceutical and consumer goods companies. Cash Qian graduated from Fudan University with both Bachelor's degree and MBA Master‘s degree.

Xiangfei ZHANG
Bloomage Biotechnology
General Manager of the Pharmaceutical and Medical Device Business Line Market

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Yan Gang
New Retail Consultant, Harbin Pharmaceutical Group
Founding Member, China Pharmaceutical O2O Core Alliance

Yan Gang is a seasoned expert in pharmaceutical e-commerce and digital retail with 15 years of progressive experience across chain pharmacy management, leading pharmaceutical manufacturers, and third-party ISV service providers. He currently serves as the New Retail Consultant at Harbin Pharmaceutical Group, where he leads the strategic planning and structural development of O2O e-commerce operations, driving omni-channel growth and exploring new business models. PROFESSIONAL EXPERIENCE Harbin Pharmaceutical Group | New Retail Consultant · Lead end-to-end O2O e-commerce strategy and implementation for instant retail business. · Spearhead cross-platform business model innovation and omni-channel growth initiatives. Kaihua Pharma, Yaobao Group | Director of Digital New Retail & O2O · Directed digital transformation and O2O instant retail operations for top domestic pharmaceutical companies. · Developed and executed data-driven retail strategies bridging online and offline channels. Lijian Pharmacy, Xinxing Pharmacy | E-commerce Lead · Earlier career leadership roles within major retail pharmacy chains, building foundational e-commerce capabilities. · Accumulated deep frontline insight into pharmacy retail operations and consumer behavior. KEY ACHIEVEMENTS · Enabled digital transformation for 5,000+ stores nationwide, enhancing operational efficiency and market reach. · Served as core advisor and O2O business architect for multiple enterprises—including Daotuo, Li Shizhen, Dongguan Guoyao, and Lianou Health—guiding them from zero to operational maturity. · Built an integrated strategic command of the entire pharmaceutical value chain—from industrial manufacturing to retail endpoints and technology service providers. INDUSTRY ENGAGEMENT & THOUGHT LEADERSHIP · Founding Member, China Pharmaceutical O2O Core Alliance | Volunteer at the 8:00 Health Gathering · Long-term O2O strategy advisor and guest lecturer for leading healthcare research institutions and media, including Sinohealth, First Pharmacy Finance, Search Drug Network, Chinese Pharmacy, Saibailan, and MiNE Network. · Strategic consultant on pharmaceutical new retail for top-tier global consulting firms such as GLG, influencing industry standards and trend analysis. BACKGROUND & CORE COMPETENCIES · 15 years in pharmaceutical e-commerce. · Unique dual background: 10 years in chain pharmacy management + 4 years with leading pharmaceutical manufacturers. · Rare cross-functional profile with experience spanning client-side (manufacturer), server-side (retailer), and technology (ISV) perspectives. · Expert in full-chain digital strategy, O2O business architecture, and pharmaceutical retail transformation. ---

Felix Feng
JD Health,
Pharmaceutical Digital Marketing Project Director,

Ningning WANG
LBX Pharmacy
General Manager New Retail

Ningning Wang, General Manager of the New Retail Center at Laobaixing Pharmacy Mr. Wang，the currently General Manager of the New Retail Center at the LBX Pharmacy Chain Co., LTD. Group whose responsibilities include formulating the nationwide strategy for the New Retail Center, driving growth in online business operations, integrating omni-channel platforms, and fostering the development of innovative business ventures. He is recognized as a leading expert in O2O and supply chain management within the pharmaceutical on-demand retail sector who is skilled at integrating O2O, B2C, and private domain channels to establish a seamless healthcare consumption ecosystem, thereby redefining the user experience. Prior to joining LBX Pharmacy, Mr. Wang held executive positions at several prominent listed companies, including Jointown Pharmaceutical Group, JINGDONG, and Sinopharm.

Hanzhe ZHAO
Beijing TRT Group
Head of Ecommerce Operation,

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Lia Lou
Nutritionals Bayer Consumer Health China
Marketing Director

Ms. Lia Lou currently serves as Marketing Director for Nutrition Category at Bayer Consumer Health China, overseeing strategic planning and execution for Bayer’s key health supplement brands, Elevit and Redoxon, in China market. Prior to joining Bayer, Ms. Lou held senior roles across Wyeth Nutrition, L’Oréal, and Danone, for over 15 years of experience in marketing, e-commerce, and new retail. Her cross-functional expertise and sharp industry insights have shaped her distinctive approach to brand building. As a next-generation marketing leader, Ms. Tao Lou combines her strategic vision with deep digital expertise. She is good at identifying emerging consumer trends and transforms data-driven insights into disruptive brand strategies. She has successfully led impressive digital initiatives that accelerate brand growth across social and e-commerce platforms, delivering measurable impact through high-engagement campaigns and agile team execution. ’Great brands don’t just age —They upgrade. Every consumer deserves the latest version.

Henry Li
Jmoon,
Head of Marketing,

Mr. Li Haiyang currently serves as the Marketing Director of Jmoon, where he takes full responsibility for the brand's marketing and promotion efforts, including strategy formulation and the execution of marketing campaigns. Prior to joining Jmoon, Mr. Li held positions such as Marketing Manager and Head of Marketing at companies including Huawei, iFLYTEK and Tairoa Technology, amassing extensive experience in brand marketing and market promotion. His rich resource accumulation in the field of brand marketing, coupled with his in-depth insights into Chinese consumers and consistent pursuit of innovative platform marketing approaches, has been the key driver behind Jmoon’s achievement of being ranked No.1 in the beauty device industry for three consecutive years under his leadership. Mr. Li graduated from the School of Management, University of Science and Technology of China in 2012 with a Master of Management degree, majoring in Business Administration.

Joy Zhi
Fonterra
Nutiani Global Head of Marketing

Joy Zhi serves as Global Marketing Director of the Nutiani Probiotics business under Fonterra, boasting over a decade of experience in the management of health nutrition products, probiotics, proteins and other nutritional ingredients. She specializes in building and scaling global health ingredient brands from scratch, and has successfully driven remarkable business growth for the Nutiani™ brand across China, the Asia-Pacific, Europe and North America—with the Chinese market registering a 20-fold growth within three years. By leveraging in-depth market research and consumer insights, she accurately identifies market dynamics and consumption trends, providing critical data support and decision-making grounds for product R&D, positioning and regional expansion. Her core competencies cover global multi-regional market strategy (encompassing China, North America, the Asia-Pacific and Europe), digital transformation (including AI tools, SCRM and WeChat ecosystem operations), as well as end-to-end product launch management spanning from R&D to commercialization. She excels at coordinating resources across marketing, R&D, sales and other departments, integrating data-driven strategies, consumer insights and omnichannel marketing to fuel sustained growth of cross-border businesses. Well-versed in the complex regulatory landscapes of key markets such as China, North America, the Asia-Pacific and Europe, she develops differentiated marketing strategies that align local insights with compliance requirements. Equipped with extensive cross-border hands-on experience and outstanding cross-cultural adaptability, she effectively navigates various challenges and opportunities in diverse market environments.

Liz
Coco Healthcare
VP of Marketing Center & CGO

Ms.Liz is currently responsible for the VP&CGO of the Reliable Stock Marketing Center, overseeing the brand operation, marketing strategy development, and channel sales expansion of the Reliable brand in China. 12 years of experience in Internet e-commerce trading, in-depth layout and proficient in the global operation of shelf e-commerce, interest e-commerce, social e-commerce and content e-commerce. Skilled in keenly observing market trends and responding quickly, driving growth through continuous category innovation, and always maintaining a passion for exploring new business models. Previously worked for SKA brand in the maternal and child industry, accumulating a systematic methodology for deep user insights, market opportunity exploration, and implementation. Based on rich frontline practical experience, proficient in macro perspective brand strategy planning and developing clear implementation strategies to drive sustainable business growth.
Qiao HE
Hilan Pharmaceutical,
Vice General Manager,