♦ What is the G-Media Summit?

The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event. We selectively invite over a hundred brand marketing senior executives and digital marketing experts from the advertising realm to gather. In 48 hours, they will delve deeply into the development trends of digital advertising and problems they face, and engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.

♦ What is Different about the G-Media Summit?

|Exclusive Size, Guests with Common Interests

The G-Media Summit is a by-invitation marketing industry event, with attendees comprised of 120 brand CMOs, Vice Presidents, as well as CEOs of 4A ad agencies and digital tech companies. They are the forerunners of the industry, and you will be informed with latest insider industry information and development trends.

|A Relaxed Atmosphere, the Ideal Setting for Meeting of the Minds

The G-Media Summit takes place each year at a different five-star plus resort, amidst tranquility and privacy of scenic beauty. Far away from the hustle and bustle of the city, you may explore the latest industry trends in a relaxed setting.

|Professional and Interactive, Gaining New Friends and Business Partners

Different from the one-sided information flow of traditional events, G-Media offers innovative and interactive segments such as the brand marketing masterclass,
one-to-one meetings, roundtable breakfast meeting, themed workshops, and outdoor leisure activities.
Offering a multi-faceted environment and atmosphere for a great meeting of the minds – culminating in an exciting and fun-filled event.

|In-depth Content, for Sharing Amongst CMOs

The G-Media Summit thoughfully prepares catered discussion topics for CMOs. With a private and intimate setting, its professional and high-end setting inspired many guests to let their guard down and speak the truth, offering the most substantial sharing of content.

♦ G-Media Summits Over the Years

In 2016, the first G-Media was unveiled at Raffles Hotel Hainan in Sanya, connecting the digital ecosystem;

In 2017, the second G-Media was successfully held at the Fuchun Resort in Hangzhou, reshaping role;

In 2018, the third G-Media was grandly held at the Park Hyatt Resort in Ningbo, driving growth;

In 2019, the fourth G-Media was continued the brilliance at the Banyan Tree Resort in Anji, forging everlasting excellence;

In 2020, the fifth G-Media Summit was created new brilliance at the Alila Resort in Wuzhen, updating and iterating;

In 2021, the sixeth G-Media Summit was Nurtured vitality at the Chedi Ninghai in Ningbo, steadfastly moving forward;

This year, we have selectively invited 130 CMOs and brand leaders to gather at Grand Dongshan in the Zhejiang Province. In 48 hours, the leaders will discuss the latest challenges faced by the digital advertising industry and brands in a relaxed closed-door environment, making new connections and renew old friendships via talks on the most innovative marketing technologies and solutions.

♦ The G-Media Summit 2023

|Time: July 19-21, 2023

|Venue: Grand Dongshan, Shangyu , Shaoxing, Zhejiang Province

|Guests: 130+ attendees, 60+% of the attendees are from brands, about 10% from 4A, about 30% from ad tech providers & media

|Theme: Trust & Confidence

In 2023, the consumer market is gradually recovering and entering a new stage of consumption, with opportunities and challenges coexisting.However, facing the consumer market that has entered a new stage, opportunities and challenges coexist. The more rational and prudent consumers are still the main theme of the market. In the face of many difficulties brought about by downgraded consumption, accelerated brand marketing competition, and sluggish brand growth, brands need to constantly adjust their vision and vision for examining the market, and iterate their own capability model configurations. At the same time, brands need to reshape “confidence” together with consumers, and boldly innovate in the consumer market. Highlights are accompanied by severe moments, which is exactly the current situation facing the consumer market.

After surviving the resilient development in 2022, we found that behind this rationality and prudence are consumers’ concerns about brands, brands’ concerns about marketing content, and platforms’ anxiety about the whereabouts of consumer traffic. But this also precisely reflects the real demand of the market to bring staged growth opportunities for the brand. “Building The Trust, Winning the Market” brands, consumers, and platforms need to quickly build a high wall of “trust” to achieve Unicom, and jointly press the accelerator key to resume the growth of the consumer market.

♦The G-Media Summit 2023 Consists of the Below Main Segments

◊Keynote Speech & Insight Speech&Innovation Showcase

◊Breakfast Roundtable Meeting

◊Brand Growth Training Session

◊One-to-One Meeting

◊Q&A

◊Lunch Meeting

◊Conversation with CMO

◊Social Banquet

◊Leisure Activities

◊After Party

◊Brand Experience Area

Who should attend ?

Speakers

Olga Wu
Former KFC Taiwan & Timberland China
General Manager

Alita
bilibili
Vice-General Manager of bilibili Main Station Business Center

V.K Zhang
Hunan Satellite TV + Mango TV

Haifeng Mao
Xmov
VP

Mr. Mao Haifeng is currently VP of Xmov and is fully in charge of commercialization related business. With over 20 years in marketing and Internet advertising, he is very experienced in content commercialization. Prior to joining Xmov, Mr. Mao was VP of Magnetic Engine under the Commercialization division of Kuaishou, responsible for nationwide brand KA sales and the content commercialization product promotion. Before that, he worked at Tencent for 13 years and has been engaged in advertising marketing management.

JING
Xmov
Brand Marketing Officer and Product Recommendation Officer

Jing is the first intelligent virtual human launched by Xmov. And she is currently the Brand Marketing Officer and Product Recommendation Officer of Xmov.

Victor Sun
Lancôme
Head of Ecommerce

Mr. Victor Sun, currently the Head of Ecommerce for Lancôme at L'Oréal China, is responsible for the overall ecommerce strategy development and rapid growth of the online business of Lancôme in the Chinese market. With nearly 10 years of experience in L'Oréal Group, Victor has been dedicated to the rapid growth of the Lancôme in the Chinese market. In the first 5 years, he served in the Lancôme Marketing Department, making significant contributions to the establishment of various star skincare products in the Chinese market. Since 2018, he has taken on the important role of e-commerce layout for the Lancôme. Within 5 years, the brand's presence in the e-commerce market has multiplied several times over, and this year it is highly likely to become the first high-end beauty brand to achieve a GMV breakthrough of over 10 billion yuan through ecommerce.

Zhonghao Lu
Ocean Engine
Head of Marketing Science

Fang Yi
Founder & CEO of Merit Interactive (Ge Tui)

Fang Yi is an excellent graduate of Chu Kochen Honors College, Zhejiang University. He is a winner of the 24th "China Youth May Fourth Medal" and the 10th "China Youth Entrepreneurship Award”. He is also a talent for tech entrepreneurship and leadership listed in China’s national “Ten Thousand Talent Program” . Fang Yi now serves as a member of the 10th National Committee of China Association for Science and Technology, member of the standing committee of the All China Youth Federation, vice president of China Youth Entrepreneurs Association, member of the National Information Security Standardization Technical Committee, vice chairman of Zhejiang Youth Federation, Vice President of Zhejiang Federation of Industry and Commerce, member of Hangzhou CPPCC, etc. Under the leadership of Fang Yi, Merit Interactive was successfully listed on the China Growth Enterprise Market (SZSE: 300766), becoming the first data intelligence company to be listed on the A-share market in China. In 2020, cooperated with Academician Li Lanjuan, Fang Yi has led the company to help fight against the COVID-19 pandemic using big data. Having supported the national precise and intelligent pandemic control work, Fang Yi was awarded the "National Advanced Individual in Private Economy in the Fight against the COVID-19 Pandemic". In the meantime, his big data anti-pandemic team served as a coding engine developer in the Hangzhou Health Code Special Team, and was awarded the "National Advanced Group in the Fight against the COVID-19 Pandemic". In the field of brand marketing, Merit Interactive provides end-to-end digital marketing solutions to brand owners, including brand data assets optimization, market analysis, consumer insights, targeted advertising, joint modeling, and offline business district traffic analysis. So far, Merit Interactive has successfully served numerous well-known international and domestic brands in the fields of maternity and baby products, fast-moving consumer goods, beauty and cosmetics, automotive, and other segmented industries, enabling them to achieve higher ROI.
Amy Gao
Huan.TV
CSO

Amy Gao has 15 years experience in digital marketing and advertising industry. She has worked for CSM, Miaozhen Systems, Xinsight. Focus on media audience research and Bigdata marketing solutions. Participated in the design and operation of digital advertising monitoring tools, cross-screen budget allocation tools, and programmatic delivery systems. She has accumulated rich experience in marketing technology services for 4A advertising agencies and brand customers. As the CSO of Huan.tv, Amy Gao leading a team to promote the upgrading of CTV marketing products such as programmed platforms and the NEW TV products, and served numerous well-known brand customers.

Simon Xiu
Mondelēz China
Head of Ecommerce,

Simon Xiu, ECommerce Director of Mondelez China, is responsible for ecommerce & O2O business. He worked in FMCG industry for nearly 20 years cross many well-known companies, such as Colgate, L'Oreal, BaWang, Heineken, Snow Beer. With his abundant experience from offline modern trade to online business, he achieved impressive performance and got deep understanding of the industry and business development in new situation.

Tina Chen
Shiseido China
Senior Vice President, Chief Digital Officer

Tina is a seasoned digital practitioner and strategist with 20+ years exeprience both in China and U.S., with proven record in driving consumer & media data insights, building digital platforms & alliances, launching digital marketing innovation and delivering tangible results through end to end digital transformation. Prior to Shisedio, Tina was Managing Director of Accenture Greater China, as New Retail & FMCG Industry Lead and China Digital Hub Lead. Tina rotated her careers as strategy consultant at BCG, business designer at IDEO and later as intrapreneur driving digital strategy & platform play in China. Tina holds bachelor’s degree from Shanghai International Studies University, China and master’s degree from Duke University, USA.

Li Mingyang
Kuaishou
Head of Magnetic Engine External Cycling and Marketing Business

Grace Gu
Philips
Healthy Living Business Group in Greater China，Consumer Marketing GM

Kiki Fan
Tencent Marketing Solution
General Manager of Industrial Sales Operations

Kiki Fan, GM of Industrial Sales Operations of Tencent Marketing Solution, is responsible for strategic planning and operation of Consumer Products Industry. With over 20 years of experience as an expert in consumer research, media strategy, and retail market insights, Kiki has demonstrated an unwavering commitment to providing comprehensive insights into industry trends. Her deep understanding of industry dynamics and market strategies has been recognized through her numerous speaking engagements at prestigious forums. Having joined Tencent in 2016, Kiki has held various leadership positions, including GM of the Planning & Delivery Department under the Tencent Online Media Group and Vice President of Sales of Tencent Smart Retail. Under her guidance, her team has successfully managed sales for the Smart Retail and Marketing Cloud Expansion Center while integrating Tencent's lineup of products to enrich Tencent's digital marketing methodology. Through strategic innovation, Kiki has provided advertisers with comprehensive digital marketing solutions. Prior to joining Tencent, Kiki served as the Managing Director for Nielsen China, where she accumulated extensive and invaluable industry experience. Her clear industry insights and business acumen have enabled her to help clients achieve their goals and gain the trust of many well-known brands both domestically and internationally.

George Shi
FILA
Vice President, Marketing Greater China

George Shi joined FILA as Vice President Marketing of in Greater China since 2019. Adheres to FILA’s high-end, sports and fashion positioning, Mr. Shi has continuously built the brand to higher level during his term. High-quality growth has been achieved through the “three elite sports” (tennis, golf, running) and the “four fashion engines” (art & sports, top distribution channels, celebrity endorsement and shoe innovation) strategies. FILA business growth rate in China market has been faster than its major international competitions; store efficiency has been in leading place of the industry while the edgy and professional sports brand image is being shaped. Started from 2022, Mr. Shi has served concurrently as General Manager of Golf Business Division to further promote FILA‘s elite sports awareness through golf. Prior to joining FILA, Mr. Shi held professional roles as Managing Director of JWT and Vice President of Ovis.

Mark Xie
Co-Founder & COO of DeepZero

As a renowned marketing expert on consumer behavior analysis, Mark has rich experience in the integration of innovative marketing technology and comprehensive business growth solutions. He has over ten years of experience working as a senior executive in marketing and management for leading multinational corporations across consumer goods, auto and digital industry, including P&G, SC Johnson, Maxxium China, Fedex Kinkos, etc. Mark holds an EMBA from CEIBS, a bachelor degree and a master degree in Law from Peking University. Mark has gained many awards in the field of marketing and business growth, including 2015 Mobile Internet Leader at the 22th China International Advertising Festival, 2018 Digital Marketing Most Influential People at IAI (International Advertising Awards).
Jessie Sun
Datastory
vp

With 12+ years of experience in consumer and market research, Jessie once worked in the Market Research Department of FMCG brands of the world's top 500, providing marketing digital solution services for leading enterprises in various industries such as Alibaba, Estee Lauder, Shiseido, Johnson & Johnson, Pepsi, Budweiser and Yizi.

Q Chen
Xiaomi Group
GM of Brand Advertising Division, Internet Business Dept

Q Chen, GM of Brand Advertising Division, Internet Business Dept., Xiaomi Group. Q Chen heads commercializing and realizing the brand advertising business for Xiaomi Group with its ecological chain enterprises. His mission is the purposeful application of Xiaomi’s scale across product, data and technology to let the brand advertisers of Xiaomi benefit from breakthrough integrated marketing capabilities. Q Chen has more than 20 years of work experience in internet marketing field. Since joining Xiaomi commercialization team in 2016, he has continuously explored and established industry-leading marketing strategy and models that apply to mobile phone, OTT an IoT smart hardware. He took the lead in promoting the commercialization of Xiaomi’s OTT business. By lead the team exploring OTT marketing models and innovating OTT advertising products, he kept the advertising market share of Xiaomi’s OTT stay ahead in the industry. In the development of mobile terminals and the commercialization of AI+IoT, Q Chen helped brand advertisers create more business opportunities by building a marketing system that is in line with the Internet of Everything in the 5G age. Q Chen is the visiting professor at the Advertising School of the Communication University of China. He is the final judge of the China Advertising Great-wall Awards, the Effie Award (Greater China) and the ECI Award.

Xuan Su
Target Social
CEO and Founder

Su Xuan is the CEO and founder of Target Social. Since he founded the company in 2011, he has led the team to establish a social media big data platform and developed AI Superstar system, short-video monitoring system and business intelligence system through artificial intelligence, image recognition and other technologies. In addition, Su Xuan has led the company to obtain several invention patents, and has also obtained qualifications and awards such as High-tech Enterprise and Shanghai Software and Information Technology Service Industry High Growth 100. Meanwhile, the company has also commercialized its products and technologies. The products have been widely favored by customers and industry. Su Xuan has over 10 years of professional IT and Internet management experience, with his own management knowledge and practical experience in BI business intelligence, social media data processing and data application. He graduated from Harbin Institute of Technology with a master's degree in computer science and studied in the Intelligent Technology and Natural Language Processing Lab.

Kefei Yuan
Social Touch
SVP

17 years of experience in brand marketing and communications, working in PR, advertising and integrated marketing companies 2005, entered the PR and communications industry as an account manager at Beijing Shijishuangcheng PR Consulting Co., Ltd. and served sports brands such as LI-NING and ANTA, and was responsible for executing the PR and communications work related to the visits of NBA stars such as O'Neal, Scola and Damon Jones to China. 2009, joined Beijing Space & Time PR Consulting Co., Ltd. as Account Director, serving medical brands such as GE Medical and GSK, responsible for localization of international brands, leading the successful landing of medical equipment in China, planning participation in famous medical equipment exhibitions in China, inviting domestic authoritative experts for seminars, and carrying out public welfare activities to enhance the favorability of client brands in China. 2014, joined Beijing Jializhilian Marketing Management Co., Ltd. as Account Director, serving consumer brands such as Danone's Mizone, E-HEALTH, and China Mobile, and was responsible for building the Pulse Open Play School community marketing platform to build a brand interaction model based on the daily interests of the post-90s youth group. 2017, joined Beijing Daoyuan Advertising Co., Ltd. as Account Director, serving Foton, FAW-Volkswagen, FAW-Toyota, FAW-Pentium and other auto brands, leading the completion of FAW-Toyota's brand positioning and developing brand VI and MI usage norms. Now, working at Social Touch(Beijing)Technology Co.,Ltd, responsible for the development of business opportunities for clients in the whole industry. 【Award】【FAW Toyota "Thanksgiving for Your Company" Brand Day Gala Case】 won the 2018 ADMEN International Award in the event marketing category. 【China Mobile "Old Friends" Marketing Campaign Series】Silver Award for Corporate Branding in the 13th China Best Public Relations Case Competition

Yao Guang
Hua Xizi
Chief content officer, Brand Marketing Director

Zhishui Gao( YAO GUANG ) Hua Xizi Chief content officer, Brand Marketing Director He once served as the Chief content officer of Huaxizi, and was fully responsible for the development of Huaxizi's product content, leading the single product projects such as loose powder, eyebrow powder pen, air cushion, ceramic lipstick, etc; Leading the brand Eastern Aesthetics Chinese makeup project, establishing the brand's leading position in the Chinese makeup field and promoting the development of Chinese makeup aesthetics globally through the creation and dissemination of works such as the new Chinese style makeup style and theoretical system, 24 solar terms series, elegant series, and cultural series; Current Brand Marketing Director, leading marketing projects such as the Asian Games and duty-free stores; He has worked for 15 years as a Make-up artist, worked for many beauty brands such as CARSLAN and MARIEDALGAR, and was the winner of the Black Swan Award for Chinese Cosmetics. He has a deep understanding of the needs, scenes and habits of Chinese consumers in cosmetics;

Mandy Zi
Under Armour
Digital and Consumer Engagement Director Greater China

Mandy Zi joined Under Armour China team as Director, Digital and Consumer Engagement on August 24, 2021. She is responsible for building UA digital team to implement the digital strategy for Under Armour China. The scope of the work consists of front-end consumer operations through social, media, CRM, community, digital products as well as back-end capabilities including data, analytics and mar-tech solutions. Mandy graduated from Tongji University with Bachelor degree in communications and then Communication University of China with Master degree in International Communication. She has 15 years working experience with expertise in Social, CRM, Digital and Data Intelligence in multiple industry, such as Agency, Hospitality and Retail. Prior joining UA, Mandy was the Membership Director in Nike, leading Nike membership strategy as well as building membership foundations and program implementations.

Elaine Liu
Royal Canin China
Brand & Pet Owner Director

Brand & Pet Owner Director, Royal Canin China Elaine joined Royal Canin China as Brand and Pet Owner Director since May, 2022. Elaine leads national marketing team to develop strategic plans which drives category growth whilst increasing Royal Canin brand awareness through meaningful and high impact marketing initiatives. Elaine has rich experience in marketing strategy, communication, digital transformation and E-commerce. She started her career as Global Management Trainee in ABInbev, where she had 10-year diversified experience in a variety of local, regional and global roles across marketing function, contributing to Budweiser China and global success. After that, Elaine joined Alibaba, where she contributed to Tmall brand rejuvenation and Tmall premium membership growth. Elaine holds a master’s degree in economics from Xiamen University.

Frank Wang
usmile
CMO

Ph.D. in Advertising, with 13 years of experience for brand and product communication in both domestic and overseas markets; driven by business growth as the core, pursuing marketing effectiveness management and brand growth. Wish to build TOP brands in new generation with global perspective of team operation and business management.
Shawn Li
Xiaohongshu Monetization
General Manager of Durable Consumption Division

Shawn Li, General Manager of Durable Consumption Division, Xiaohongshu Monetization. Previously worked for the head company of FMCG, responsible for sales in 9 major industries such as beauty, and baby care products. Meanwhile, responsible for marketing strategy and sales business of Mobile phone manufacturing industry in more than 60 countries and regions. Shawn has deep insights and industry experiences in brand marketing and commercialization. Currently, Shawn is the General Manager of Durable Consumption Division in Xiaohongshu Monetization, responsible for the commercialization of 3C products，appliances, household, properties, automobiles, and Internet industries.

Sam Chen
GUOQUAN FOOD
CMO

Mr. Sam Chen Hao is the CMO of Guoquan Food (Shanghai) Co., Ltd. Formerly served as the Brand General Manager of China Mengniu Dairy Group and CEO of ZhiPuMoFang Silk China Company. Mr. Sam Chen Hao continues to innovate and break through in content marketing, product innovation, international alliance cooperation, and cross-brand promotion cooperation. Mr. Sam Chen Hao has also accumulated rich experience in Brand management in multinational companies such as Colgate, Coca Cola, Kraft Foods, Samsung Electronics, etc..

Apple Zhao
Baidu
Vice President

Apple joined Baidu in Y2020 as the Head of Sales of Baidu Mobile Ecosystem Group. Before that, he worked for Qutoutiao and Tencent. Apple has nearly 20 years working experience in digital integrated maketing and management. He is well versed in the area of Internet business ecology and marketing management, and has rich industry experience in the field of media platform digital marketing.

Kimi Gu
Sohu Video
General Management in East China

Kimi Gu is a senior marketing and sales professional who joined Sohu Video in 2019 and currently holds the position of General Manager for the East China region. He spearheads the development of Sohu Video in East China, formulating and implementing regional marketing strategies to elevate the company's competitiveness and influence in the area. Prior to Sohu Video, Kimi served as the East China Sales General Manager at hdtMEDIA, where he oversaw sales performance and team management in the region. With a wealth of 11 years of experience, he has earned industry recognition for his achievements. Leveraging his profound market insights and strategic vision, Kimi adeptly identifies market trends and opportunities. He has forged successful partnerships with numerous collaborators, contributing to the sales accomplishments of Sohu Video in East China. His exceptional talent and unwavering passion continue to drive his flourishing career in the internet video industry

Wenxuan Wang
NIO
Assistant Vice President ，Head of User Development

Wenxuan Wang, who joined NIO in 2016, is currently the assistant vice president and head of user development. User Development is focus on innovative and efficient user growth, and generate, operate and cultivate leads in all aspects of the potential customer market, NIO community and community circles; ensure the quantity and quality of leads for regional companies' sale; Cooperate with regional marketing activities to improve user growth efficiency. Previously, Mr. Wang had more than 10 years of working experience in marketing and sales in FMCG companies such as Coca-Cola and Johnson & Johnson.

Yulia Fu
Zhihu
Head of Daily Consumption Business

Liu Zhi
bilibili
Vice President

Eric Guan
Adidas
Senior Director

Eric Guan joined adidas in Sep 2022 as Head of Membership for Greater China, and is responsible for leading the Greater China membership team to build a world-class consumer management capability, conceptualizing and executing a holistic membership (CRM) strategy for adidas China to enable seamless consumer end to end journeys across Omni-channels (Retail, eCommerce, social, Franchise etc. ). Also Eric would take the lead on the most important new initiative adiclub 2.0 program on the omni-channels including 3rd party market place and the key franchise partners, making a significant milestone in digital transformation journey for adidas China Eric is a seasoned marketer and digital navy with more than 20 years experience in Consumer management/Digital solution, campaign management and market strategy in the digital field with a track record in turning around underperforming business, launching new innovation, and delivering ground-breaking member activations. Prior to adidas, Eric was Senior Director, Head of Shopper Engagement for LEGO China. In this role he led the new capability of shopper engagement to enable LEGO to cultivate shopper’s lifetime value, further enhance the brand affinity and loyalty, and deliver a more engaging and consistent shopper experience in the LEGO ecosystem. As the head of DTC channel, Eric fully leveraged Wechat ecosystem to keep intimate and continuous interaction with shoppers and provide shoppers reasons/hooks to come to DTC channel with engagement and commerce conversion. Moreover, Eric led the key project to launch the brand VIP loyalty program in a partner-channel for first time which is also unique and different with almost all the brands in the whole China marketplace Before LEGO, Eric has worked in Sephora, NBA, WPP and Accenture for Digita/Datal and Consumer management role He holds a Master of Computing from University of Manchester, UK.
Helena Kong
Mead Johnson
CMO China

Partner

Ocean Engine is a comprehensive digital marketing platform developed by Douyin Group that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/

Magnetic Engine is a commercial marketing service platform of Kuaishou. In 2018, Kuaishou launched the Kuaishou Marketing Platform, and it was upgraded to Magnetic Engine in 2019. At present, it has launched a series of commercial products and service tools, such as magnetic Star, magnetic Taurus, magnetic Vientiane, etc. In 2022, the platform launched a new business concept of Whole Store ROI, and launched advertisement with the combined global traffic of Kuaishou through algorithms and models, so as to achieve deterministic growth for the brand’s in-depth operation. https://e.kuaishou.com/#/e/home

Endearingly dubbed as “B site” by its users, Bilibili represents an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China. As of second quarter 2023, Bilibili’s average daily active users (DAUs) reached 93.7 million. Centered around users, Uploaders and content, Bilibili has built an online ecosystem that continuously produces high-quality content. China's best professional content creators gather on Bilibili to create videos across thousands of categories and interest groups, including Lifestyle, Games, Fashion, Tech & Knowledge, and Music. A unique cohort in China's internet landscape, they collectively set the pop culture agenda in China. Professional user generated video (PUGV) contributes 95% of total video views. Based on its content ecosystem, Bilibili provides a wide array of products and services, including mobile games, live broadcasting, premium membership, advertising, comics, e-commerce, as well as strategically invests in emerging entertainment formats such as esports and virtual idols. Bilibili ranked first in QuestMobile's "Gen Z Preferred App" and "Gen Z Preferred Pan-Entertainment App" several times in a row and was selected as one of BrandZ's Top 100 Most Valuable Chinese Brands in 2021.The company was listed on Nasdaq in March 2018 and completed its secondary listing on Hong Kong Stock Exchange in March, 2021. https://www.bilibili.com/

"Xiaomi Ads" is a commercial intelligent marketing platform launched by Xiaomi Internet Business department. Under the guidance of the Xiaomi Group’s "smartphone×AIoT" strategy, Xiaomi Ads offers intelligent marketing solutions for various brand owners, and can help them precisely match communication channels, efficiently reach high-quality users, and creatively express brand core selling points. We provide brand owners with commercial services combining branding and performance that continue to influence the consumers’ minds, greatly improving the precision, extensibility and intelligence of marketing. Since its establishment in 2014, Xiaomi Ads has always been committed to providing customers with better quality, more innovative marketing solutions. We have served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year".

Huan.tv has been engaged in the field of CTV operation and marketing services for many years, and is also a professional CTV service provider. Huan.TV focuses on the entrance of the CTV, has a coverage scale of more than 300 million CTV terminals, system-level marketing products cover the whole path of viewing, and supports innovative marketing and marketing strategy customization. Based on technology, Huan.TV develops all kinds of CTV APPs independently, and are committed to continuously improving user experience and commercial value. http://www.huan.tv/

A uniform business service platform, TMS positions itself as an “Omni-channel Marketing Partner of Enterprises”. Taking advantage of our four major capabilities, including “full-scenario connection to users”, “business efficiency improvement across the entire consumer journey”,“industry-specific marketing service” and“service ecosystem”, we help advertisers in their digital operations and business growth. https://e.qq.com/ads/

Sohu Video was founded in 2006. It is China’s most favorite online video destination and No. 1 destination for comprehensive video contents. Sohu Video is China’s first online video service provider offering “Licensed + High Definition” contents. Ever since it’s foundation a decade ago, Sohu Video has grown into a most influential and credible media platform with its extensive video content library, media influence and leading technological superiority. Sohu Video is committed to innovation on all fronts. As an industry leader, Sohu Video is dedicated to building influence and driving innovation on multi screens, including mobile, PC, and TV. https://tv.sohu.com

Xiaohongshu is a lifestyle community platform founded in 2013, with over 260 million monthly active users as of the end of 2022. Users can record moments of their daily lives and share their lifestyles through short-form videos, posts, livestreams and other media forms; content categories include beauty, fashion, food, travel, outdoor sports, and more. Highly popular among younger generations, Xiaohongshu has become an irreplaceable destination for lifestyle trends, consumer decisions, and inspiration for daily endeavors. https://www.xiaohongshu.com

Xmov was founded in 2018, a content technology company with computer graphics and AI as its core. We provide high-fidelity virtual human creation, PGC production for various industries, and as the first company in the industry, independently developed our UGC virtual human real-time interactive products, namely “X-LIVE” virtual live streaming, “X-FORCE” interactive AI virtual humans, and “X-MOTION” AIGC virtual video creation. Our vision is to "Create high-fidelity 3D virtual humans, for every company and every user". Till now, Xmov has served hundreds of corporate clients, including industry leading players like Porsche, CICC etc. http://www.xmov.ai

Connecting billions of netizens, Baidu marketing is a super public maketing platform, providing one-stop solutions including scenario setting up, content design and operation management. For brands from various markets, we are experienced with acquisiting customers, promoting brands and achieving growing revenues. Along with that process, we had firmly closed loop of service from sales to customer satisfaction which would contribute to a promising development of the business. Meanwhile, combining AI driven search and map service, with tools like Digital Human, Meta Stack，AIGC, etc, we can achieve scenario and content innovations, as well as traffic breakthroughs. https://e.baidu.com

DeepZero, an AI algorithm driven MarTech company based in China, that is founded in 2009 and upgraded from iPinYou. Adhering to the concept of "AI Empowers Decision", DeepZero utilizes artificial intelligence and big data technologies to help enterprises improve the efficiency of the full funnel marketing from new customer acquisition to marketing automation, and comprehensively improves the digital capability and intelligence level of enterprises by providing "software + service" solution. This is enabled and empowered by its proprietary intelligent business data management platform AlphaData™ and Intelligent Media Management Platform AlphaDesk™. The company collaborates alongside many Fortune 500 brands across various verticals, including FMCG, retail, automobile, internet service, education and other industries. The intelligent decision and data processing capabilities of DeepZero is based on 21 patents, 113 software copyrights and 100+ awards. Its data management platform is recognized and accredited by the Forrester Wave™ in Asia Pacific. https://www.deepzero.com/

https://www.zhihu.com/organization/question/hot

Target Social is an AI-driven social media big-data solution provider. Founded in 2011, Target Social has always followed the development trend of social media and provided services rooted in ecology based on data sources and leading technology. Nowadays, Target Social has become the industry's leading social media marketing service provider based on its unique official data sources and deep understanding of the ecology of short video platforms. Target Social aims to provide advertisers with more valuable KOL solutions, public/private domain traffic management solutions and comprehensive digital marketing and management services such as social listening, industry insights, SCRM system, etc., to build a comprehensive ecology covering communication, media buying, monitoring and evaluation for advertisers and create more valuable marketing services. https://tarsocial.com/

DataStory，leader in intelligent social media marketing，was established in 2015 with headquarters in Guangzhou and Hengqin, and localized branches in Beijing,Shanghai, Fuzhou,Chengdu,etc.DataStory has more than 800 employees, including over 60% big data and AI R&D teams. DataStory has independently developed the massive model SocialGPT and created a unique Social Mind Index (SMI Index). With AI support, we have built a brand new intelligent product matrix and a range of services, covering numerous scenarios of intelligent social media marketing such as product innovation, brand marketing, content marketing, Interest based E-commerce, channel&sales, customer operation, risk management and so on.We helped over thousands of top brands across more than 10 industries to achieve intelligent business decisions. www.datastory.com.cn

Founded in 2010, Merit Interactive Co., Ltd. (GeTui) is a leading data intelligence company that empowers industries with cutting-edge data technologies. Combining industry "know-how" with data intelligence, Merit Interactive provides a number of data-intelligent products, services, and solutions to customers from different industries and government departments, including internet operation, user growth, brand marketing, intelligent risk control, etc. In March 2019, Merit Interactive was successfully listed on the Shenzhen Stock Exchange (Stock Ticker: 300766) as the market’s first data intelligence company. In the field of brand marketing, Merit Interactive provides end-to-end digital marketing solutions to brand owners, including brand data assets optimization, market analysis, consumer insights, targeted advertising, joint modeling, and offline business district traffic analysis. We aim to fully meet the diverse marketing needs of brand owners in complex market environments, helping them efficiently harness the value of their data assets and achieve more effective marketing through data. So far, Merit Interactive has successfully served numerous well-known international and domestic brands in the fields of maternity and baby products, fast-moving consumer goods, beauty and cosmetics, automotive, and other segmented industries, enabling them to achieve higher ROI. In the never-ending journey to data intelligence, Merit Interactive is committed to going above and beyond, to realize its vision of “Tech for Daily Life”. https://www.getui.com/

Netease Media, the founder of China's Internet portal and the leader of mobile information applications, has always won the reputation of users with its high-quality native content, distinctive reporting angle, and unique follow-up culture, and has built a diverse and healthy content ecology and attitude marketing system. In the field of mobile information, it continues to occupy the leading position in the industry. www.163.com

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09:00-15:00	Summit Registration & Check in
15:00-16:30	Brand Growth Training Session (Limited to participation of brands) Subject One: How to Reshape Branding and Digital Marketing Capabilities "Internally and Externally" ——「Ten Questions」 for CMOs from Olga Former KFC Taiwan & Timberland China,General Manager, Olga Wu Subject Two: New Customer, Long-Term Harvest - Unlocking New Marketing Possibilities on BILIBILI bilibili, Head of Advertising Planning, Kent bilibili ,Vice-General Manager of bilibili Main Station Business Center, Alita Subject Three: Reshaping brand sentiment and co-creating content value Hunan Satellite TV + Mango TV,V.K Zhang
17:00-18:30	One to One Meeting
18:30-19:30	Welcome Banquet:G-Media X Huan.TV 19:30-19:50
19:50-20:30	Keynote Speech: In the extremely competitive beauty track, how can representatives of high-end beauty brands strike a balance between continuously expanding brand influence and improving investment efficiency? Lancôme, Head of Ecommerce, Victor Sun
20:30 - 20:50	Keynote Speech:Scientific Decision-Making Drives Brand Growth of Omni-Channel Ocean Engine, Head of Marketing Science, Zhonghao Lu
20:50-21:05	Insight Speech:Grow with Evolution Merit Interactive (GeTui),Founder and CEO,Fang Yi
21:05-21:15	Innovation Showcase：New TV & New Marketing Huan.TV, CSO,Amy Gao
21:15-21:45	Keynote Speech: Practice & Reflection of Omni-Marketing in Digital Era Mondelēz China, Head of Ecommerce, Simon Xiu

07:00-08:50	Breakfast
08:00-08:50	Breakfast Roundtable Meeting
08:55-09:25	Keynote Speech：The Consumer Centric and Data Driven Journey Shiseido China,Senior Vice President, Chief Digital Officer,Tina Chen
09:25-09:45	Keynote Speech: Value-Driven Business-Growth Kuaishou,Head of Magnetic Engine External Cycling and Marketing Business,Li Mingyang
09:45-10:15	Keynote Speech: Retail Experience Innovation to Enable Growth in Brand Value Philips Healthy Living Business Group in Greater China,Consumer Marketing GM,Grace Gu
10:15-10:35	Keynote Speech: Exceed in a RACE with unanticipated yet validated methods Tencent Marketing Solution,General Manager of Industrial Sales Operations,Kiki Fan
10:35-11:05	Keynote Speech：From Consumer to Consumer FILA,Vice President, Marketing Greater China,George Shi
11:05-11:25	Keynote speech: Through the Cycle, Growth against the Downtrend DeepZero, Co-Founder & COO, Mark Xie
11:25-11:40	Insight Speech：Consumer Brands with Social Power in the AGI Era Datastory,vp,Jessie Sun
11:40-11:55	Insight Speech: Growth Initiative Xiaomi Group,GM of Brand Advertising Division, Internet Business Dept,Q Chen
11:55-12:10	Insight Speech: Large Language Model to Help Brands Master Omni-marketing Target Social,CEO and Founder,Xuan Su
12:10-13:45	Lunch & Lunch Meeting
13:45-14:20	Panel Discussion: How can brands combine different platforms more scientifically and regain confidence in traffic channels Social Touch, SVP, Kefei Yuan Hua Xizi Chief content officer, Brand Marketing Director, Yao Guang Under Armour, Digital and Consumer Engagement Director Greater China, Mandy Zi Royal Canin, Brand & Pet Owner Directo, Elaine Liu Usmile, CMO, Frank Wang
14:20-14:40	Keynote Speech：The Code to Counter-Trend Growth Xiaohongshu Monetization,General Manager of Durable Consumption Division,Shawn Li
14:40-15:10	Keynote Speech: Rebuild the Industrial Chain with Digitalization Open a New Era GUOQUAN FOOD, CMO, Sam Chen
15:10-15:30	Keynote Speech: AI Redefines Marketing Baidu ,Vice President,Apple Zhao
15:30-15:50	Keynote Speech：Embracing Value, Envisioning the Future. Sohu Video,General Management in East China,Kimi Gu
15:50-16:20	Keynote Speech: Keynote Speech: Driving「Brand Value」with「User Experience」 NIO, Assistant Vice President ,Head of User Development, Wenxuan Wang
16:20-16:35	Insight Speech: With Trust Answer, Reshape Product Freshness Zhihu, Head of Daily Consumption Business,Yulia Fu
16:35-16:50	Insight Speech:The Blue Ocean of Marketing under Intense Competition bilibili ,Vice President,Liu Zhi
16:50-17:20	Keynote Speech: Co-creating a New Digital World and Opening a New Journey of Brand Global Digitalization Adidas, Senior Director, Eric Guan
17:20-17:40	Keynote Speech: Synergy of Brand and Effect - How to allocate brand and effect budget more reasonably? Mead Johnson, CMO China, Helena Kong
18:00-20:00	Night Banquet：G-Media X Xiaomi Ads
20:00-24:00	After Party: G-Media X Kuaishou Magnetic Engine

07:30-08:30	Breakfast
08:30-11:30	Leisure Activities ( Mountain biking / Kayaking / Meditation & Sound Therapy )
11:30-13:00	Lunch & Check out

2021.10.25-2021.10.27The Chedi Ninghai, Zhejiang Province, China

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沪ICP备16010229号-1 G-Media Summit 极媒 @2020

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2021.10.25-2021.10.27The Chedi Ninghai, Zhejiang Province, China

Programme

Speakers

Partner

Register

Contact Us

Sponsor Cooperation

Speech Cooperation

Conference registration

沪ICP备16010229号-1 G-Media Summit 极媒 @2020

填写以下信息，详细资料将发送到您的邮箱。 Fill in your details below to recieve the full programme for G-media.

填写以下信息，详细资料将发送到您的邮箱。
Fill in your details below to recieve the full programme for G-media.