♦ What is the G-Media Summit?

The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event. We selectively invite over a hundred brand marketing senior executives and digital marketing experts from the advertising realm to gather. In 48 hours, they will delve deeply into the development trends of digital advertising and problems they face, and engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.

♦ What is Different about the G-Media Summit?

|Exclusive Size, Guests with Common Interests

The G-Media Summit is a by-invitation marketing industry event, with attendees comprised of 120 brand CMOs, Vice Presidents, as well as CEOs of 4A ad agencies and digital tech companies. They are the forerunners of the industry, and you will be informed with latest insider industry information and development trends.

|A Relaxed Atmosphere, the Ideal Setting for Meeting of the Minds

The G-Media Summit takes place each year at a different five-star plus resort, amidst tranquility and privacy of scenic beauty. Far away from the hustle and bustle of the city, you may explore the latest industry trends in a relaxed setting.

|Professional and Interactive, Gaining New Friends and Business Partners

Different from the one-sided information flow of traditional events, G-Media offers innovative and interactive segments such as the brand marketing masterclass,
one-to-one meetings, roundtable breakfast meeting, themed workshops, and outdoor leisure activities.
Offering a multi-faceted environment and atmosphere for a great meeting of the minds – culminating in an exciting and fun-filled event.

|In-depth Content, for Sharing Amongst CMOs

The G-Media Summit thoughfully prepares catered discussion topics for CMOs. With a private and intimate setting, its professional and high-end setting inspired many guests to let their guard down and speak the truth, offering the most substantial sharing of content.

♦ G-Media Summits Over the Years

In 2016, the first G-Media was unveiled at Raffles Hotel Hainan in Sanya, connecting the digital ecosystem;

In 2017, the second G-Media was successfully held at the Fuchun Resort in Hangzhou, reshaping role;

In 2018, the third G-Media was grandly held at the Park Hyatt Resort in Ningbo, driving growth;

In 2019, the fourth G-Media was continued the brilliance at the Banyan Tree Resort in Anji, forging everlasting excellence;

In 2020, the fifth G-Media Summit was created new brilliance at the Alila Resort in Wuzhen, updating and iterating;

In 2021, the sixeth G-Media Summit was Nurtured vitality at the Chedi Ninghai in Ningbo, steadfastly moving forward;

In 2023, the seventh G-Media Summit was hold at Grand Dongshan Shaoxing, building trust and confidence together.

This year, we have selectively invited 130 CMOs and brand leaders to gather at Hangzhou in the Zhejiang Province. In 48 hours, the leaders will discuss the latest challenges faced by the digital advertising industry and brands in a relaxed closed-door environment, making new connections and renew old friendships via talks on the most innovative marketing technologies and solutions.

♦ The G-Media Summit 2024

|Time: May 29-31, 2024

|Venue: Hangzhou, Zhejiang Province

|Guests: 130+ attendees, 60+% of the attendees are from brands, about 10% from 4A, about 30% from ad tech providers & media

|Theme: Grow the Root

Coming to 2024, brands are even more eager to find new sustainable ways to grow. Behind this desire is, on the one hand, the expectation to break through existing growth constraints; on the other hand, it is the exploration for new increments, abandoning the inherent marketing model and going outside. How to find new traffic depressions? Are there new development opportunities for traditional offline channels? Which digital technologies can really help brands optimize their cost structures? How to build a more agile and modern marketing team? How can the implementation testing of new services be made more lightweight and scientific? What are the direction strategies for true innovation? Returning to the root of marketing, consumers are the constant protagonist. From the perspective of business operations, providing better products and services with lower costs and more efficient investment is the core. Therefore, we believe that finding a more deterministic and practical method to ”Grow the Root” and truly expanding it will be the most efficient way for brands to achieve business growth in 2024. “Grow the Root” not only represents the improvement of the brand’s underlying growth capabilities, but also symbolizes the construction of new incremental space and the leap to the dimension of brand innovation. We hope that “Grow the Root” will be more than just a marketing method. When it is elevated to a strategic level, new marketing cognitions will be opened and the inherent marketing model will be iterated accordingly. We look forward to working with everyone at G-Media 2024 to find effective channels for business growth.

♦The G-Media Summit 2024 Consists of the Below Main Segments

◊Keynote Speech & Insight Speech&Innovation Showcase

◊Breakfast Roundtable Meeting

◊Brand Growth Training Session

◊One-to-One Meeting

◊Brand Tendering Bureau

◊Lunch Meeting

◊Conversation with CMO

◊Social Banquet

◊Leisure Activities

◊After Party

◊Brand Experience Area

Who should attend ?

Programme

09:00-15:00	Summit Registration & Check in
14:30-16:30	Brand Growth Training Session (Limited to participation of brands) Subject One: Generative AI - A surge in marketing efficiency Founders of AI CMO,Former Vice President of Marketing at Coca-Cola Greater China and Mongolia,Ella Liu Subject Two: Activating Data Elements to Boost Brand Growth TalkingData,Founder and CEO,Leo Cui
17:00-18:30	One to One Meeting
18:30-19:50	Welcome Banquet: G-Mediax Huan.tv
19:50-20:30	Opening Speech: From Traffic to Value, Creating the Roots of Brand Expansion in the Digital Era
20:30-20:50	Keynote speech: Xiaohongshu Marketing IP: From Creativity to Business Xiaohongshu, General Manager of Business Marketing Center,Aixuan Bao
20:50-21:00	Innovation Showcase: New data links new scenarios to drive new growth Merit Interactive (GeTui), Vice President, Yuzhen Zhang
21:10-21:40	Keynote Speech:While Facing the Consumption Downtrend,What‘s the Next Step of Luxury Beauty Givenchy Beauty,Head of EC-Marketing,Kitty Chen
21:40-22:10	After Party

07:00-08:50	Breakfast
08:00-08:50	Breakfast Roundtable Meeting
08:55-09:25	Keynote Speech:Siemens Home Appliances integrates Generative AI into diversified marketing scenarios to improve cost efficiency Bosch Siemens Home Appliances Group.,Chief Marketing Officer,Patrick Chen
09:25-09:45	Keynote Speech:Uni-channel integration, jointly creating high-quality brand management Tencent Marketing Solution,Planning Head of Beauty, Personal Care, Apparel and Luxury Industry,George Xie
09:45-10:15	Keynote Speech: Decode the Digital Transformation of Luxury Spirits Brands LVMH - Moët Hennessy, Marketing/Consumer Engagement Director, Rolane Yang
10:15-10:35	Keynote Speech:Sports Marketing Stronger Together Kuaishou Magnetic Engine, Head of Marketing Strategy, Huifeng Sun
10:35-11:05	Keynote Speech: Uni-Channel Integration – Taking digital marketing as the core and adhering to the uni-channel position for brands Chow Tai Fook Jewellery Group,Chief Digital Officer,Patrick Cheung
11:05-11:25	Keynote Speech: Accelerate Your Business Growth with Digitalization: Omni-channel, Intelligent, End-to-End DeepZero,Co-founder and COO,Mark Xie
11:25-11:40	Insight Speech:Moji Weather:How to Scientifically Create New Value for Brand Marketing through Weather MOJI Weather,Advertising Business VP,Lily Jiang
11:40-11:55	Insight Speech:New Smart Ecology · New Business Growth Xiaomi Group,GM of Brand Advertising Division, Internet Business Dept.,Q Chen
11:55-12:25	Keynote Speech：[Focus] and [Expansion] - Strategic Considerations for Leading Tea Beverage Companies. ChaPanda Group,Head of Brand Market Center and Deputy GM, Nila Yi
12:45-13:45	Lunch & Lunch Meeting
13:45-14:20	Panel discussion: In the era of new influencers, how to find new channels for brand expansion Moderator: Blokees,Vice president of marketing,Sam Ye Nourse, CEO, Shaojun Lv Super Monkey, Founder, Tiaotiao DUJOSOO, Co-founder, Changsheng Wu
14:20-14:40	Keynote Speech: AI Powers Root Growth, Igniting Marketing's New Era Baidu,Head of FMCG Industry, Mobile Ecosystem Group (MEG), Ray Shone
14:40-15:10	Keynote Speech:How can brands capture the minds of consumers in the long-term market cycle Mengniu Group,General Manager of Marketing Department, Business Unit of Fresh Milk,Betty Zhang
15:10-15:30	Keynote Speech：Boiling knowledge Sohu Video,General Manager, North China,Tony Ma
15:30-15:50	Keynote Speech: Expanding the Track and Building the Track Advantages extend to the overall trend Mango TV,Head of the Marketing Integration Department of the Advertising and Marketing Center,Haoling Zeng
15:50-16:20	keynote Speech:Build uni-channel operation to realize long-term brand value CHANDO GROUP, Vice President ,Wu Meng
16:20-16:30	Innovation Showcase:In new era of offline traffic explosion, let’s talk about travel marketing Hellobike's commercialization platform,General Manager ,Gerry Guo
16:30-16:45	Insight Speech:Crossing Borders: The Digital Globalization Journey of Brands Expanding Globally Meetsocial Group,Founder & Chief Executive Officer,Charles Shen
16:45-17:00	Insight Speech:In the era where "products are king," how can we build a trustworthy content matrix to influence perception and decision-making? Zhihu,Director of Marketing Planning, Chen Yingshengnan
17:00-17:30	Keynote Speech: Scaling for Growth:The Strategies for Successful Brand Expansion Levi's®China,Vice President ,Head of Ecom and Omni-Channel,Robert Zhang
17:30-18:00	Keynote Speech: Riding the Wind and Breaking the Waves, Gathering Momentum for Win Win - Reshaping and Growth of Brand Overseas Marketing Insta 360, Co-founder, Yongqiang Chen
18:30-20:30	Night Banquet： G-Media X Kuaishou Magnetic Engine Sohu Video,General Management in East China,Kimi Gu

07:00-08:50	Breakfast
08:00-11:30	Leisure Activities：Tianmu Mountain Half-day Tour: Explore the Landscape Mystery
11:30-13:00	Lunch & Check out

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Speakers

Ella Liu
Partner of AI CMO
(Former)Coca-cola, VP Marketing Greater China

Ella Liu is one of the founders of AI CMO, specializing in AI-powered end-to-end marketing solutions. Prior to joining AI CMO, she served as Vice President of Marketing at Coca-Cola Greater China and Mongolia. With nearly 25 years of experience in the fast-moving consumer goods industry, Ella managed multiple well-known brands such as Coca-Cola and Sprite during her tenure at Coca-Cola. She accumulated rich marketing experience and gained deep insights into the Greater China market. She excels at developing innovative marketing strategies to drive brand power and business growth. In her last two years at Coca-Cola, she and her team received over 50 industry awards and recognitions. Ella is an expert with extensive experience in traditional marketing and actively explores the application and practice of AI in marketing. As a pioneer in the field of AI-generated content and its application, she is dedicated to combining AI technology with marketing strategies to create greater value for brands. She believes that by integrating human intelligence with artificial intelligence, brands can achieve greater success and growth.

Leo Cui
TalkingData
Founder and CEO

Mr. Cui holds a Ph.D. from Tsinghua University’s School of Economics and Management. He is a seasoned expert in China’s big data industry and selected as a "New National Gate" leading talent of Beijing. He has served as a key committee member in the Big Data Operation Sector of the All-China Federation of Industry and Commerce. For four consecutive years, he has been honored as the "China Big Data Leading Figure" at the World Internet Conference. He is an industry mentor at Tsinghua Wudaokou Finance College and an industry tutor for MBA students at Nankai University. Mr. Cui founded TalkingData in 2011. Under his leadership, the company focuses on leveraging data and algorithm capabilities to deeply serve business scenarios across various industries. TalkingData has provided services to over 2000 well-known corporate institutions, including L’Oréal Group and China Resources Group, establishing itself as a recognized leader in the big data industry of China.

Alicia Tang
SAIC Audi
Customer Marketing & Digitalization Senior Director

Alicia Tang is the senior director of customer marketing & digitalization in SAIC Audi, and is responsible for cutomer end & business end digitalization strategy and development, private domain customer growth and operation, new media marketing etc. Before joining in SAIC Audi, Alicia has been in SAIC Volkswagen for 20 years, accumulated rich experience in the entire automotive business chain. She led SAIC Volkswagen brand to achieve both TOP 1 of social platform followers and online sales leads amount in industry, and achieved over 16 million of private domain customers. She also helped SAIC Audi brand increase 200% of online sales leads and almost double the leasds conversion rate.

Aixuan Bao
Xiaohongshu
General Manager of Business Marketing Center

Yuzhen Zhang
Merit Interactive (GeTui)
Founding Partner and Senior Vice President

Joined Merit Interactive for nearly 10 years, Liu Yu is now full responsible for the strategic development and continuous innovation of the company’s products and business. He is deeply experienced in data intelligence-powered marketing, data intelligence business planning and implementation, etc. Graduated from Chu Kochen Honors College at Zhejiang University, Liu Yu has more than 20 years of experience in the Internet industry. During his time in UTStarcom and IBM, he and his team focused on developing solutions for mobile internet and vertical industries. He is a Project Management Professional, and has received multiple patents and awards for invention. Also, Liu Yu used to work for Zhejiang University as an executive dean at the Software Engineering Department, and a specially hired lecturer for graduate courses, during which he was awarded Best Corporate Lecturer.

Yuhong Li
Ylab
Founder & CEO

Founder & CEO of Ylab CEIBS EMBA ChairWOman of MMA Yuhong Li is a new-generation entrepreneur, researcher, and brand innovation & growth Strategist. She has been honored with awards such as the Campaign China Award for Women to Watch and the Women Leading Change Awards. She founded Ylab, a brand strategy consulting firm that combines an international perspective with insights into the local market. Serving Fortune 500 companies for a long time, it has successfully assisted numerous domestic and global brands in achieving strategic growth leaps, earning the title of Campaign Asia's Consultancy of the Year in Greater China. Yuhong Li has a profound interest in human nature, leading Ylab in long-term research in cross-generation groups to provide insights into predicting future consumer demands.

Kitty Chen
Givenchy Beauty
Head of EC-Marketing

Kitty Chen is the head of Givenchy Beauty E-commerce marketing, responsible for developing the brand's e-commerce strategy and exploring key businesses. Including but not limited to brand e-commerce media planning, event development, eCRM and resource optimization to achievement of business objectives. Ensure a consistent brand image across different e-commerce platforms and increase the profitability of online business. Prior to joining Givenchy, Kitty Chen was the Ecommerce Marketing BU Head at Publicis Media. Previously, she worked at Shiseido and KOSE China for many years. She has extensive experience in the field of e-commerce. Especially for China's e-commerce platform marketing, the overall strategy formulation and implementation has rich practical experience. Kitty Chen has 17 years of rich experience in marketing and strategy implementation in the field of e-commerce. Based on her deep understanding of Chinese e-commerce consumers and her pursuit of innovative marketing, she led Givenchy Beauty to open up better communication between online high-end beauty and consumers and build a bridge to convey the brand spirit. Kitty CHEN graduated from Tongji University majoring in Construction Economics and Management. At the same time, he has served as a guest speaker for various e-commerce platforms to share and communicate the development and effective practices of e-commerce.

Derek Koenig
VF Corporation
The North Face-VP Marketing, APAC

Throughout his 25-year career, Derek Koenig has combined team-building leadership, strategic acumen and award-winning creative firepower to deliver impressive business results. Demonstrating equal expertise on both the strategic and creative sides of the content continuum, Koenig connects insights, data and innovative creative for break-through brand solutions. Currently as VP Marketing at The North Face, Koenig leads strategic and creative development for all consumer platforms driving awareness, relevance, consideration and conversion for the brand and product portfolio in the APAC region. Formerly, Koenig was SVP, In-House Global Agency Head for Discovery Inc. supporting all content channels and corporate brand messaging. Koenig also founded Two Step consulting in Boulder, CO creating content, campaigns and SEO for Qwest, Sony, Nike and the Victors & Spoils creative crowd-sourcing agency. Also while in Boulder, Koenig served as CMO for Vail Resorts. His tenure included launching the EPIC Pass digital platform and signing Lindsey Vonn as spokesperson. Prior to Vail, Koenig was SVP, Marketing at Discovery leading rebrands for TLC, ID, HD Theater and Discovery Home. Additional responsibilities included the Lance Armstrong Pro Cycling Team platform. Earlier marketing leadership positions were held at AOL, Sony and Morgan Stanley. In addition, Koenig managed McDonald’s, Pillsbury, P&G and Altoids accounts during his tenure at Leo Burnett. He began his career as a copywriter for Ford Motor Company account in Detroit. Career accolades include IHAF Agency of the Year, 2 Emmys, 3 Effie's, 3 Webby’s, 30 PromaxBDA awards, CTAM Gold Mark, 3 Adweek campaigns of the year and the AAAA Gold for Strategy. An avid Wolverine fan, Koenig holds two degrees from the University of Michigan: BA, Economics and MBA, Marketing.
Patrick Chen
Bosch Siemens Home Appliances Group.
Chief Marketing Officer,

Patrick is the Chief Marketing Officer for Bosch Siemens Home Appliances Group.BSH has a portfolio of premium/luxury home appliances brands that include Siemens, Bosch and Gagenau with an annual sale close to 30B RMB in China.Patrick has been with BSH for four years, having joined as the Cooking Business Unit General Manager, he subsequently expanded his scope to become the CMO for the group. Patrick has 15 years of retail experience which includes Marketing roles at Coach and Cartier. Prior to his career in retail, Patrick worked as a management consultant at McKinsey. Patrick is a trained Electrical and Software Engineer.

George Xie
Tencent Marketing Solution
Planning Head of Beauty, Personal Care, Apparel and Luxury Industry

George Xie is the planning head of Beauty, Personal Care, Apparel and Luxury Industry, Tencent Marketing Solution. He is now responsible for consolidating all the resources together with data, tech and smart tools throughout Tencent eco-system to offer integrated marketing solutions for brands. George also has rich experience in beauty, personal care, apparel and luxury industry, as well as digital data marketing and consumer research field, providing marketing strategy support for brands. George used to work for Nielson before joining Tencent.

Rolane Yang
LVMH - Moët Hennessy
Marketing/Consumer Engagement Director

Huifeng Sun
Kuaishou Magnetic Engine
Head of Marketing Strategy

Patrick Cheung
Chow Tai Fook Jewellery Group
Chief Digital Officer

Mr Patrick Cheung, Chief Digital Officer of Chow Tai Fook Jewellery Group, oversees both technology and eCommerce functions upon joining in 2022. He steers the enhancement of digital experience to drive sales growth and enterprise systems to maximise efficiency to enable the Group’s development. Prior to joining, Mr Cheung was Principal of a leading global consulting firm, with extensive experience in deriving transformation roadmap, devising digital transformation strategies and driving operational excellence for retail and consumer goods sectors across China and many other countries globally.

Mark Xie
DeepZero
Co-founder and COO

As a renowned marketing expert on consumer behavior analysis, Mark has rich experience in the integration of innovative marketing technology and comprehensive business growth solutions. He has over ten years of experience working as a senior executive in marketing and management for leading multinational corporations across consumer goods, auto and digital industry, including P&G, SC Johnson, Maxxium China, Fedex Kinkos, etc. Mark holds an EMBA from CEIBS, a bachelor degree and a master degree in Law from Peking University. Mark has gained many awards in the field of marketing and business growth, including 2015 Mobile Internet Leader at the 22th China International Advertising Festival, 2018 Digital Marketing Most Influential People at IAI (International Advertising Awards).

Lily Jiang
MOJI Weather
Advertising Business VP

Ms. Jiang Lili is currently in charge of the advertising business department of Moji Weather , comprehensively coordinating advertising business such as brand, effect and e-commerce, and leading the development strategy and implementation of Moji Weather's global advertising sales business. She has more than 10 years of experience in the media side monetization field, and has extensive experience in advertising products and operations teams, and is committed to achieving long-term benefits in the balance of advertising monetization and user experience. She pays great attention to the application of data and algorithm capabilities in advertising targeting, deeply integrates user behavior data, product scene data and customer delivery needs, provides accurate advertising marketing services, and creates a good user experience. Her excellent work not only brings a bright performance in the business, but also helps Moji Weather's advertising business achieve rapid growth in new directions such as internationalization and content.

Q Chen
Xiaomi Group
GM of Brand Advertising Division, Internet Business Dept.

Mr. Gaoming Chen leads Brand Advertising Division for Xiaomi Internet Business Department. With 20 years of experience in online marketing, he is a pioneer of OTT marketing, mobile advertising and scenario marketing. He is also a visiting professor of Advertising School of Communication University of China, final judge of China Advertising Great-Wall Award, the Effie Award (Greater China) . Mr. Gaoming Chen joined Xiaomi Internet Business Department in January 2016. Under Xiaomi’s strategic framework of "Human x Car x Home , All your needs in one smart ecosystem ", he has fully integrated Xiaomi's ecological capabilities, and continuously explored OTT, mobile and scenario marketing methodologies, while protecting user privacy and experience. He has established an intelligent marketing model and customer service system based on Xiaomi’s ecological advantages, explored OTT marketing, advertising and sales model, and helped brand owners to expand into more business scenarios.
Nila Yi
ChaPanda Group
Head of Brand Market Center and Deputy GM

Now serves as the Head of Brand Market Center and Deputy GM of ChaPanda Group, responsible for brand strategies, products, marketing, communication, visual and spatial experience, as well as other sections of ChaPanda. Before joining ChaPanda, Ms. Yi worked for Nestle, Unilever, Uber, and other renowned FMCG and Internet enterprises, had rich experience in brand building and marketing strategies.

Sam Ye
Blokees
Vice president of marketing

Shaojun Lv
Nourse
CEO

With over 17 years of experience in the pet industry, he is one of the earliest pet industry professionals in China to enter the e-commerce industry. Since joining Chowsing in 2010, he has successively held several management posts, promoted NOURSE brand upgrading around brand building, product matrix, sales channels, marketing ,and other dimensions, and took Tiktok IP "NOURSE Lv Shaojun" as a breakthrough to enable the development of the brand in the new platform, leading NOURSE to defend the TOP1 brand of pet nutrition for many years in a row.

Tiaotiao
SUPERMONKEY Fitness
Founder

Tiaotiao founded SUPERMONKEY Fitness in 2014, which has since expanded to cover 10 cities nationwide and has opened nearly 260 studios. The aim is to bring a healthy lifestyle to more consumers, impacting and inspiring healthier, vibrant living for all.

Changsheng Wu
DUJOSOO
Co-founder

Ray Shone
Baidu
Head of FMCG Industry, Mobile Ecosystem Group (MEG)

Betty Zhang
Mengniu Group
General Manager of Marketing Department, Business Unit of Fresh Milk

Betty Zhang joined Mengniu in 2021, as the General Manager of the Marketing Department at Mengniu's Fresh Milk business unit, being fully responsible for market strategy, branding, marketing and category products innovation of Mengniu fresh milk. With a strategic mindset of “Brand-oriented“, and gaining insight into the real needs of consumers, Betty Zhang is lying out the development of a new track in the fresh milk industry via production innovation as well as being continue to activate the brand with effective marketing campaign to deepen the communication between brand and consumers for enhancing the brand value. Prior to joining Mengniu, Ms. Zhang Jie has been deeply involved in the FMCG industry for more than 18 years, and has worked for Unilever, Coca-Cola, Starbucks, NIO, Innocent Drinks and other companies. Prior to joining Mengniu, Betty Zhang has more than 18 years of experience in the FMCG industry, and has served for Unilever, Coca-Cola, Starbucks, NIO, Innocent Drinks and other large international companies. Betty Zhang has extensive experience in branding and marketing with professional achievements.

Tony Ma
Sohu Video
General Manager, North China

Tony Ma, as one of the first members to join Sohu Video's commercialization team, currently serves as the General Manager of Sohu Video's North China region, fully responsible for Sohu Video's brand commercialization business in the North China region, formulating and implementing regional commercialization strategies to enhance the company's competitiveness and influence in the region. At the same time, in the past 12 years, he has also participated in the commercial business development of online video media and film production companies, he has been recognized by many partners. With years of rich experience in brand commercialization and content marketing innovation, he led the team to successfully create several influential marketing cases in consumer electronics、the Internet、automotive and other industries, successfully improved the sales performance of Sohu Video in North China.
Haoling Zeng
Mango TV
Head of the Marketing Integration Department of the Advertising and Marketing Center

Being the current head of the Marketing Integration Department of the Advertising and Marketing Center, and is responsible for the integrated marketing business of Hunan Satellite TV and Mango TV. Covering comprehensive marketing services such as drama, variety show, evening party, advertising planning, strategy customization, advertising execution, data insights, second transmission, and business customization. Established and headed Mango TV's program innovation and R&D team. Introduced programs into Mango TV such as “Who’s the murderer”, "Great Escape" and “SHERLOCK” to help Mango TV open up the reasoning variety art track. Assisted program production teams in content creation by researching and innovating domestic and international program Formats. Led team members in innovative research and development, provided initial ideas for the IP of "Sisters Who Brave Winds and Waves", and assisted in the export of the program's copyright to Vietnam, completing the production of the format bible. Through rich experience in the entire process of variety show content production and long-term in-depth research on the minds of variety show users, in future advertising and marketing business, will form efficient collaboration with the business front-end, provide planning, execution, and marketing strategy support, and based on customer and industry analysis, output marketing methodologies, innovate marketing products, and achieve new marketing increments for the brand.

Wu Meng
CHANDO GROUP
Vice President

Wu Meng, MBA, is currently the Retail President of JALA GROUP CO.. She is responsible for management of multiple business modules, e.g. the Development and Application of Internet Information Technology, Internet, E-commerce, Modern Trade as well as the new brand SpringSummer. Wu Meng has very rich career backgrounds in online and offline channels. As the founder of JALA GROUP's E-commerce channel, Wu Meng started from zero team and zero performance in early 2013 to expand the E-commerce channel business of all the GROUP's brands. Within eight years, the performance scale of JALA GROUP’s E-commerce has ranked in the leading position in all channels, and won many important marketing awards including the Eiffel Award.

Gerry Guo
Hellobike's commercialization platform
General Manager

Gerry Guo, General Manager of Hellobike's commercialization platform, oversees the marketing system and strategic product development from inception to maturity. He has profound insights into O2O marketing market. Before Hellobike, he led Tencent's Social and Performance Advertising Department for the national FMCG industry, providing comprehensive services to 50 top clients like Unilever, P&G, and L'Oreal, achieving success in major projects and winning numerous awards. He also served as a Media Research Manager at Nielsen Greater China, applying his expertise in marketing psychology and consumer insights to accumulate rich experience in the retail industry.

Charles Shen
Meetsocial Group
Founder & Chief Executive Officer

Charles Shen, a leading figure and senior expert in digital marketing and e-commerce in China, is currently the founder and CEO of the Meetsocial Group. Charles founded the Meetsocial Group in 2013 and has led the corporation to develop into the top overseas digital marketing integrated services group within the industry. The services group has helped over 100,000 Chinese companies break global marketing boundaries and succeed in overseas business expansion. At the early stage of the company's establishment, he and his team obtained agency qualifications for various major international media and realized the company's high-speed development by decisively enhancing the upgrading of technology, data, and creative services. As a representative in overseas digital marketing, he was named one of Fast Company's 100 Most Creative People in Chinese Business. Being one of the earliest explorers of China's overseas e-commerce industry, Charles' years of experience in strategy planning at eBay have given him a deep understanding and keen insight into the needs of enterprises going global. In 2006, Charles also founded Darwin Marketing, which became one of the earliest and most outstanding overseas performance marketing agencies in China.

Chen Yingshengnan
Zhihu,Director of Marketing Planning

Chen Yingshengnan , the director of marketing planning team at Zhihu. She has 8 years of experience in content marketing. She joined Zhihu in its early stage of commercialization and was responsible for Zhihu's Southern and nationwide business planning in marketing. She built the TRUST scientific marketing system from 0 to 1 at Zhihu, and led the team to win hundreds of marketing awards such as Effie, The ROI Festival and The Great Wall Award with collaborative brands for Zhihu.

Robert Zhang
Levi's®China
Vice President ,Head of Ecom and Omni-Channel

Robert Zhang Joined Levi's® in 2021 as Head of Ecom and Omni Channel,and is responsible for leading the Ecom and omni channel team to develop Ecom and new retail strategy.He focused on achieving ambitious digital commerce and digital marketing aspirations,diversify Ecom business model and build the content and social Ecom to achieve high double-digit growth of China Ecom business. Meanwhile,Robert embarked on new business challenges and spearhead new initiatives to accelerate digital transformation.Empowering digital for consumer insights and elevating the consumer experience through advanced omni-channel capabilities like O2O,smart new retailing. He have rich experience in Ecom and digital marketing,accelerating business growth through digital innovations.

Yongqiang Chen
Insta 360
Co-founder

Partner

Magnetic Engine is a commercial marketing service platform of Kuaishou. It has launched a series of commercial products and service tools, such as Magnetic Juxing, Magnetic Jinniu, and Magnetic Wanxiang, to help brands create a new marketing platform on Kuaishou. In 2021, a new commercial value positioning “New Marketplace Business” was proposed, allowing brands to realize four values of expansion, connection, operation, and insight on Kuaishou. In 2022, a new business philosophy—ROI was launched, which achieved deterministic growth for brands’ deep operation.

A uniform business service platform, TMS positions itself as an “Omni-channel Marketing Partner of Enterprises”. Taking advantage of our four major capabilities, including “full-scenario connection to users”, “business efficiency improvement across the entire consumer journey”,“industry-specific marketing service” and“service ecosystem”, we help advertisers in their digital operations and business growth. https://e.qq.com/ads/

Connecting billions of netizens, Baidu marketing is a super public maketing platform, providing one-stop solutions including scenario setting up, content design and operation management. For brands from various markets, we are experienced with acquisiting customers, promoting brands and achieving growing revenues. Along with that process, we had firmly closed loop of service from sales to customer satisfaction which would contribute to a promising development of the business. Meanwhile, combining AI driven search and map service, with tools like Digital Human, Meta Stack，AIGC, etc, we can achieve scenario and content innovations, as well as traffic breakthroughs.

Huan.tv is comprehensively deploying the CTV industry and delving deep into the market value of CTV. As the leading CTV service provider in China, Huan.tv provides one-stop services for partners, with the trinity business strategy of "technology, operation, and marketing". Huan.tv focuses on the CTV entrance, with a coverage scale of more than 300 million CTV terminals, covering 60% of Chinese households. The system-level marketing products cover the entire viewing path, and Huan.tv supports innovative marketing and customized marketing strategies for advertisers, continuously driving industry-wide marketing trends forward.

"Xiaomi Ads" is a commercial intelligent marketing platform launched by Xiaomi Internet Business department. Under the guidance of the Xiaomi Group’s "Human × Car × Home , All your needs in one smart ecosystem" strategy, Xiaomi Ads offers intelligent marketing solutions for various brand owners, and can help them precisely match communication channels, efficiently reach high-quality users, and creatively express brand core selling points. We provide brand owners with commercial services combining branding and performance that continue to influence the consumers’ minds, greatly improve the innovation, experience and precision of marketing. Since its establishment in 2014, Xiaomi Ads has always been committed to providing customers with better quality, more innovative marketing solutions. We have served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year".

Being the current head of the Marketing Integration Department of the Advertising and Marketing Center, and is responsible for the integrated marketing business of Hunan Satellite TV and Mango TV. Covering comprehensive marketing services such as drama, variety show, evening party, advertising planning, strategy customization, advertising execution, data insights, second transmission, and business customization. Established and headed Mango TV's program innovation and R&D team. Introduced programs into Mango TV such as “Who’s the murderer”, "Great Escape" and “SHERLOCK” to help Mango TV open up the reasoning variety art track. Assisted program production teams in content creation by researching and innovating domestic and international program Formats. Led team members in innovative research and development, provided initial ideas for the IP of "Sisters Who Brave Winds and Waves", and assisted in the export of the program's copyright to Vietnam, completing the production of the format bible. Through rich experience in the entire process of variety show content production and long-term in-depth research on the minds of variety show users, in future advertising and marketing business, will form efficient collaboration with the business front-end, provide planning, execution, and marketing strategy support, and based on customer and industry analysis, output marketing methodologies, innovate marketing products, and achieve new marketing increments for the brand.

Sohu Video was founded in 2006. It is China’s most favorite online video destination and No. 1 destination for comprehensive video contents. Sohu Video is China’s first online video service provider offering “Licensed + High Definition” contents. Ever since it’s foundation a decade ago, Sohu Video has grown into a most influential and credible media platform with its extensive video content library, media influence and leading technological superiority. Sohu Video is committed to innovation on all fronts. As an industry leader, Sohu Video is dedicated to building influence and driving innovation on multi screens, including mobile, PC, and TV. https://tv.sohu.com

Netease Media, the founder of China's Internet portal and theleader of mobile information applications, has always won thereputation of users with its high-quality native content, distinctivereporting angle, and unique follow-up culture, and has built adiverse and healthy content ecology and attitude marketingsystem. In the field of mobile information, it continues to occupythe leading position in the industry https://www.163.com/newsapp

Zhihu officially launched on January 26, 2011, and is a high-quality Q&A community and a platform for creators to gather and produce original content on the Chinese Internet. With "ecology first" as its strategy, "professional discussion" as its core positioning, and "new professionals" as its core users and creators, Zhihu has built a community ecology that is inclusive and full of vitality. It covers a variety of products and functions such as hot lists, ideas, Yanyan stories, Zhihu Zhixuetang (Zhihu School), and content commercialization solutions. It has built a multi-engine business model represented by advertising marketing, paid reading, and vocational education, providing users, creators, and business partners with a diverse and rich experience. www.zhihu.com

DeepZero is a leading AI-driven MarTech company in China, recognized as a National High-tech Enterprise with Specialization and Newness. We empower key decision-makers such as CMOs, CEOs, and CIOs to improve marketing ROI by providing omni-channel marketing products, including CDP, DMP, MA, and Adserving. Our products help brands efficiently acquire and convert target audiences in China, while managing customer data throughout the full lifecycle. deepzero.com

Founded in 2013, Meetsocial is a global online marketing service group based on global mobile Internet data and driven by Al technology. Meetsocial has a global marketing coverage of 233 countries and regions with overseas branches in Singapore, Japan, the United States, India, Dubai, and other countries and regions. Nowadays, Meetsocial has served more than 100,000 Chinese enterprises in various scenarios, including e-commerce, branding, games, and applications, and has steadily realized the vision of effectively connecting Chinese enterprises and global consumers through digital marketing. BeyondClick, the service subbrand of Meetsocial, specializes in overseas marketing for e-commerce and brands, and providing clients with integrated marketing solutions, including strategy, operation, and technology, based on its extensive global media resources, massive database, professional service team, and powerful AI technology empowerment. https://www.meetsocial.com/

Founded in 2010, Merit Interactive Co., Ltd. (GeTui) is a leading data intelligence company that empowers industries with cutting-edge data technologies. Combining industry "know-how" with data intelligence, Merit Interactive provides a number of data-intelligent products, services, and solutions to customers from different industries and government departments, including Internet operations, user growth, brand marketing, intelligent transportation, etc. In March 2019, Merit Interactive was successfully listed on the Shenzhen Stock Exchange (Stock Ticker: 300766) as the market’s first data intelligence company. In the field of brand marketing, Merit Interactive provides end-to-end digital marketing solutions to brand owners, including brand data assets optimization, market analysis, consumer insights, targeted advertising, joint modeling, and offline business district traffic analysis. We aim to fully meet the diverse marketing needs of brand owners in complex market environments, helping them efficiently harness the value of their data assets and achieve more effective marketing through data. So far, Merit Interactive has successfully served numerous well-known international and domestic brands such as Mars Wrigley, L'Oréal Paris, Mengniu Group, and Haier Smart Home in the fields of maternity and baby products, fast-moving consumer goods, beauty and cosmetics, automotive, and other segmented industries, enabling them to optimize the marketing effect. In the never-ending journey to data intelligence, Merit Interactive is committed to going above and beyond, to realize its vision of “Tech for Daily Life”.

Hellobike, founded in 2016 in Shanghai, offers local travel & lifestyle services,committed to delivering convenient travel experiences and inclusive lifestyle services to the public through digital technology.Our mobility services span two-wheeler sharing (Hellobike, Hellobike Electric), and four-wheeler transportation solutions (Hellotaxi, Hellohitch). Our emerging local services include the self-owned brand Hellobike Electric, Xiaoha Battery Swap (jointly established with Ant Group and CATL), and the car rental service platform Hellorent. We also have "Street Cats", an independent brand that offers smart solutions for stray cat management in communities. To date, we have over 600 million registered users. https://hellobike.com/

Founded in 2010, Moji Weather (Beijing Moji Fengyun Technology Co., LTD.) is a domestic comprehensive meteorological service platform with the mission of becoming the pioneer to open a new era of world meteorological service. We now have more than 700 million users worldwide and 180 million monthly active users. The latest version (9.0v) of our APP supports global weather queries at any latitude and longitude, accurate to the minute level, kilometer level weather forecast. The newly upgraded short-time radar function can provide users with immersive interactive scene services including precipitation, wind, temperature, pressure and other meteorological information. At the same time, in the medium- and long-term forecast, Moji Weather can provide weather forecasts of the next 40 days, and strengthen the scene services such as travel, fishing, parent-child, and fortune. In addition, Moji Weather can also provide customized weather service solutions for enterprise users, covering the following areas: aviation, high-speed, car networking, logistics, smart home, agriculture, insurance and other more than 20 branch industries. So far, we have established cooperative relations with more than 200 enterprise users, including Pingan, Meituan, Eleme, Spring Airlines, Haier, etc., and signed a contract for meteorological service cooperation for national important events.

TalkingData stands as China's leading data intelligence unicorn company and the preeminent 3rd Party Data Intelligence Service Platform in China. With a vision of "Using data to transform enterprise and improve our world," TalkingData, since its establishment in 2011, has been consistently focused on leveraging data and algorithmic capabilities to deeply serve diverse business scenarios. It specializes in enabling enterprises to discern their user and consumer demands, optimize marketing and operational decision-making, and achieve sustainable digital business growth. By continuously delivering measurable business value, TalkingData is an acknowledged industry leader trusted by top-tier enterprises across various fields. With over twelve years of steadfast evolution, its adopted client base encompasses over 2000 of most of the top brands and enterprises across various fields of CPG, Internet, and Finance sectors, and it is well recognized as a top vendor name in the field of big data and AI. In China, TalkingData has emerged as one of the top practitioners with extensive experience in applying data elements, empowering and driving the digital transformation of the real economy with algorithms.

Social Touch was established in 2011 as a content marketing ecosystem service company that deeply integrates creative talents and AI technology. Over the course of 12 years, it has evolved to meet the content needs of brands across all business types and marketing scenarios. With the increasing trend of intelligent commerce, Social Touch continuously provides brands with fast, cost-effective content marketing ecosystem services through innovative platform products, such as the big data product Insight Engine, the IP marketing solution IP Universe, the all-in-one fragmented creative content procurement platform Star Cloud, and the creative match ecosystem tool Galaxy Select. These services empower brands to enhance the brand influence and sales conversion. Currently, Social Touch is a member of China 4A and the Digital Committee, and has been recognized as one of the Top 32 AI companies in China by Machine Intelligence China. Over the past three years (2021-2023), it has earned more than 300 marketing awards. “Tailored Service and Co-development, Creativety Pitch Must Come.”

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