Programme

09:00 – 16:00	Summit Registration Desk Open
17:00 – 18:30	G-Media Business Connect Meetings
18:30 - 19:50	Welcome Banquet (Sponsored by Yoyi Digital)
19:50 - 20:30	Opening Keynote: Attack of the Titan: Secret to the Success of ‘Golden’ Brand Names Luke Zhou, VP, Strategy & Business Transformation, APAC - AB InBev
20:30 - 20:50	Keynote:Youth as a Medium : How Brand Stay Young in an Ever-changing Time Percival Fang, General Manager, Advertising Center – Mango TV
20:50 - 21:00	Innovation Show：Measurements, Lighthouse for Growth Jane Zhao, President - Miaozhen Systems
21:00-21:10	Innovation Show: Smart Social in Progress Kevin Guo, Growth Partner - AdMaster
21:10-21:25	Keynote：Back to the People - the Reconstruction of Marketing Huang Jian, General Manager, Direct KA Client Department - 360 Group

07:00 - 08:00	Breakfast
08:00 - 08:50	Breakfast Round Table Discussion
09:00 - 09:30	Keynote: Customer Experience Builds Brand Loyalty Jade Xue, Chief Digital Officer – Royal FrieslandCampina China
09:30 - 09:45	Keynote: Make Brands Data-Smart: Brand Marketing Powered by Data Intelligence Fang Yi, Founder & CEO - GeTui
09:45 - 10:15	Roundtable Discussion: How to Generate Lasting Brand Influence Nancy Liu, Brand Communication & PR General Manager Greater China – P&G Brian Wang, Vice President – Inoherb Host: Ye Liyan, Regional Head of Digital, Derma, NEA - Beiersdorf AG
10:15 - 10:35	Upgraded Retail, Intelligent New Marketing Sky Gong, Retail Head-Tencent Ads
10:35 - 10:55	Keynote: Learning with executions for a legacy organization in the digital age Brian Chau, General Manager, eCommerce China - Coca Cola
10:55 - 11:15	Keynote: Integration of Multiple Screens for the Future Cai Fang, Vice President - Yoyi Digital
11:15 - 11:30	Insight: Cheer up! Young creativity power Shelley Wang, General Manager of Advertising Department - bilibili
11:30 - 11:45	AIoTT Marketing in the age of IoT Q Chen,GM of Advertising & Sales Dept - Xiaomi Inc
11:45-12:00	Insight:Social First to Ignite the Force Between Brands and Fans Wang Yajuan, Senior Vice President - Weibo
12:00 - 12:40	Special Subject Training
	A Data Integration that Leads to New Business Opportunities Sharon Zhang, General Manager of Data, Strategy & Innovation Division - Shiseido China
	B Digital Transformation of Legacy Brands Jeffrey Chan, SVP Head of Marketing – Hengseng Bank China
12:40 - 13:50	Lunch
13:50 - 14:20	Keynote: The New Automotive Marketing Formula Driven by Digitalization Shen Wenjie, Director, Head of Digital Marketing – Geely Group
14:20 - 14:40	Keynote: "New Social Magnetism" - to acquire traffic and retention for brand marketing Yan Qiang, Vice President of Kwai Marketing - Kuaishou
14:40 - 15:10	Keynote: Connect Your Brand with Omni-channel Shoppers and Drive Marketing Efficiency Michelle Ma, Director of CRM and Personalization - Walmart China
15:10 - 15:30	Keynote: Intelligent Marketing Empowers Delicacy Management for Brands Paul Xu, VP of Sales & Consultant - iPinYou
15:30 - 15:50	The application of emotion and emotional energy in self-control content and marketing Eddy Wang, GM of Marketing Planning &Vice GM of Content Cooperation Center - tv.sohu.com
15:50 - 16:20	Keynote: Unveiling the Advanced Mini Program Tactics of Tongcheng Elong Richard Bai, Vice President of Marketing Center – Tongcheng Elong
16:20 - 16:30	Innovation Show: MarTech enables agile marketing to make fast growth possible for brands Gao Peng, Founder & CEO - Convertlab
16:30 - 16:40	Innovation Show: Impressive marketing effect from hierarchical circular business relationships King He, Co-Founder - Maimai
16:40 - 16:50	Innovation Show: The Dawn of 5G: New Opportunities for Growth via Digital Lin Jie, Minister of Customer Cloud Service Open Platform Business Department - Huawei
16:50 - 17:00	Innovation Show: The methodology for the brand to enter the sinking market Cherish Qin, Founder & CEO - FancyDigital
17:00 - 17:30	Keynote: Breakthrough and Reconstruction behind the Global Media Shift Aseem Puri, Vice President, Global Marketing & Business Development - Unilever
18:00 - 20:00	Banquet (Sponsored by Xiaomi)

07:30 - 08:30	Breakfast
08:30 – 11:30	Recreational Activities (Yacht, cycling etc.)
11:30 – 13:30	Lunch & Check out

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Speakers

Luke Zhou
VP, Strategy & Business Transformation, APAC
AB InBev

With more than 10 years of experience in the company, Luke Zhou is now the Vice President of Strategy and Business Transformation, AB InBev, Asia Pacific. As the head of the strategy team, he develops the long term strategic plan, leads cross-functional projects and delivers centralized advanced analytics to APAC Zone.Joining AB InBev in 2008, Luke held various positions in sales before being appointed as China Sales Project Director in 2011. In 2011-2013, Luke delivered 100 Mio USD efficiency in PBO through process optimization and control system build up. Under his leadership, China KA delivered 50% annual growth and started direct sales with key national customers. In 2013, Luke was promoted as President of BU South, China and later as VP, commercial China, being responsible for leading the development of all beer sales in China.

Jade Xue
Chief Digital Officer
Royal FrieslandCampina Business Group China

薛洁负责领导公司B2C业务的数字整合营销工作，依托大数据和数据分析，整合数字媒体，社交互动，电子商务和会员营销为一体，提升全渠道品牌建设与业务运营效能，并通过数字化创新，帮助寻找生意新的成长机会点。在此职位之前，薛洁拥有十多年的跨国公司市场管理经验，成功策划并执行了多项品类在华的市场定位，新品上市，和品牌建设等一系列营销策略与活动。她曾服务于百事、强生、通用磨坊、雅培等企业。2002年毕业于英国赫尔大学，获工商管理硕士学位。

Nancy Liu
Brand Communication & PR General Manager Greater China
P&G

刘小岚女士于2003年加入宝洁公司，历任深圳大区全品类销售，汰渍、碧浪、OLAY、欧乐B、佳洁士等多个品牌传播与公关总监，并在担任宝洁品牌运营部传播与公关总监期间，参与领导宝洁奥运、宝洁生活家、宝洁跨境电商等项目。刘小岚女士目前出任宝洁婴儿护理品类品牌传播总经理。

Brian Wang
Vice President Marketing
Inoherb

2012年—2014年，王爱华先生历任上海相宜本草化妆品股份有限公司专化事业部总监、销售事业部总经理。在其此期间，年营业额增长至二十多亿人民币，成为中国护肤品行业的领军企业，引起了众多国际化妆品品牌的关注与研究。 2017年7月王爱华先生重回相宜，担任相宜本草营销副总裁，带领市场团队重塑品牌建设、销售团队重燃士气，2018年零售发货同比24%的增长、渠道利润率283%的增长。2019年继续带领营销团队完成既定业绩目标。

Percival Fang
General Manager of Advertising Marketing Center – Mango TV

Graduated from Loughborough University, Mr. Percival Fang has more than 10 years’ experience in content Marketing, integrated marketing and new media. Mr. Fang led MGTV advertising team, which made many breakthrough development and growth in recent 2 years, enabled MGTV become one of the most successful content marketing platforms in China.

Jane Zhao
President
Miaozhen Systems

Jane Zhao serves as the President of Miaozhen Systems. She is responsible for the management and operation of Miaozhen Systems’ entire business, including development, operation & management strategy planning, and business and marketing strategy management. As an expert with over 20 years of practical experience in media research field, she has taken on various positions from account service personnel, sales, researcher to management and exceled herself together with China’s media industry. Jane is awarded by Forbes China “Top 20 Promising Business Women 2019” and Golden Mouse 10th Anniversary Special Award “Leading Figure of Digital Marketing” in 2019, etc. With profound insights into traditional media industry both at home and abroad, she is always open to new things and devotes herself into exploring the research, practice and development of new media in the Internet era. Jane joined Miaozhen Systems in July, 2013 and played an important role in the business development and brand building of Miaozhen Systems in the industry. Before being named President, Jane served as the Business Development VP and CMO of Miaozhen Systems successively. Prior to joining in Miaozhen Systems, Jane served Nelson, CTR successively and once worked as the founder and executive director of CTR Shanghai branch.

Kevin Guan
Growth Partner
AdMaster

务策略，管理并推进公司整体的销售目标。Kevin致力于为客户和代理商提供全面的数据服务，并在数据洞察与分析的基础上，帮助客户建立差异化的内容及社会化营销策略。 Kevin是中国第一批从事数字化媒体研究和营销的专业人士，他于2006年便着眼于研究、评估中国的社交媒体，并在体育、饮料、奢侈品、快速消费品等领域积淀了丰富的经验。Kevin于2012年加入AdMaster，在此之前，他曾在CIC和Nielsen的初创团队中开拓了中国社会化媒体监测和评估的先河，之后加入Razorfish，为Nike搭建了最早的社会化营销团队和社会化营销体系。

Huang Jian
General Manager, Direct KA Client Department
360 Group
Ye Liyan
Regional Head of Digital, Derma, NEA
Beiersdorf AG

Brian Chau
General Manager, eCommerce China
The Coca-Cola Company

Brian Chau is the General Manager, eCommerce China for The Coca-Cola Company. Brian is an experienced General Manager with a demonstrated history of driving growth in the food & beverage industry. He has close to 25 years of seasoned FMCG experiences in the region across different markets in Hong Kong, China and other Asia Pacific markets. He has held numerous roles of increasing responsibility within The Coca-Cola System. Currently based at its China headoffice at Shanghai, Brian is responsible for leading the national Online B2C business for The Coca-Cola Company in China, one of the key growth engines of the Company here. Under Brian’s leadership, Coca-Cola’s China eCommerce B2C business has enjoyed strong growth ahead of the category, and is the #1 leading Sparkling online player. Prior to the current role, he was the GM for Immediate Consumption and CVS customers, whereby he was instrumental to lead an IC strategic evolution for China and accelerated the on-premise and foodservice business at a strong double digit growth. His other past roles within The Coca-Cola System also include Asia Pacific Regional Customer Development Director, and National Home Channel Account Director for China. Prior joining Coca-Cola, Brian also served different commercial and sales management roles in other blue-chip FMCG brands including Heineken and Campbell Soup. Brian holds a Bachelor of Business Administration degree from The Chinese University of Hong Kong, and is a graduate of an Executive Development Program at INSEAD business school.

Sharon Zhang
General Manager of Data, Strategy & Innovation Division
Shiseido China

Ms. ZHANG Qiong (Sharon) is General Manager of Data Strategy and Innovation department in Shiseido China, who responsible for China's regional big data strategic planning, consumer experience management, new retail innovation and Shiseido's global data system construction. Before joining Shiseido, Ms. ZHANG Qiong had 20 years working experience regarding big data insights and customer relationship management in cosmetics, luxury, retail, and commercial real estate industries.

Jeffrey Chan
SVP Head of Marketing
Hengseng Bank China

Jeffrey Chan was born in China, grew up in Hong Kong, and studied in Taiwan. His deep-rooted profile on Greater China ‘citizenship’ facilitates his future family and career development within the region. Jeffrey started his career from FMCG Marketing, followed by Food & Beverage and currently at Financial Institutions. His versatile experiences across different companies, industries and geographic locations succeeded in advocating new ideas and approaches on doing business, and creating commercial value on Marketing. Jeffrey is now working for Hang Seng Bank, responsible for overall Brand and Marketing development of both Commercial Banking and Retail Banking in China. He changed the customer perception on Hang Seng China, and successfully established a distinctive brand image on ‘cross-border’ and ‘trustworthy’, targeted high net worth segment. He also spearheaded the effort to digitalize customer communication under a highly regulated environment in financial industry. Jeffrey also worked for a number of renowned multi-national companies and Chinese enterprise, namely Procter & Gamble Hong Kong and Taiwan, Ping-An Insurance, AIA China, etc. He is a MBA graduate from Yale University, USA, and holds the Bachelor degree of Business Administration from Fu Jen Catholic University, Taiwan.

Fang Yi
Founder & CEO
Getui

Founder and CEO of GeTui (Stock Ticker: 300766), B.S. from Chu Kochen Honors College, and M.S. in Computer Science and Engineering from Zhejiang University. In March 2019, GeTui was successfully listed on the Shenzhen Stock Exchange as the market’s first data intelligence company. Fang is recipient to the first prize of the “China Innovation and Entrepreneurship Competition” organized by the Ministry of Science and Technology, and was selected into China's national “Ten Thousand Talent Program” for tech entrepreneurship and leadership. In exploration of data-driven MarTech, Fang and his team have developed DMP services “aBeacon” with integrated capacities ranging from data integration and management, to consumer insight, media buying and ad placement, which can greatly empower brands to improve marketing decision-making and upscale business growth.

Sky Gong
Retail Head
Tencent Ads

Sky Gong, Retail Head of Tencent Ads, committed to offering integrated marketing solutions for retailers and brands, leveraging Tencent Video, content marketing and social ads. He also works in Tencent Smart Retail Strategic Partnership Department, facilitating the digital upgrade and business growth for retailers. Sky worked in Nielsen from 2011 to 2017, as Director of Industry Consulting Department and Channel Strategy Department. His in-depth insights and high business acumen have translated into significant growth for countless local and multinational companies. As an expert in FMCG, retailing, maternal and infant industry, he has been focusing on the insight and analysis of industry trends, and accumulated reams of development information of China's industries. With in-depth insights into industry dynamics and market strategies, Sky is frequently invited to speak at relevant forums and events.

Cai Fang
COO
Yoyi Digital

悠易互通首席运营官。毕业于北京外国语大学，并获得清华大学MBA学位，在营销趋势洞察及用户研究领域拥有超过15年经验，深入了解国内及海外互联网行业格局，洞悉数字广告、电子商务、网络视频及OTT互联网电视等领域的发展现状及趋势。曾担任comScore中国区副总裁，负责comScore在中国市场的整体业务拓展，包括受众洞察、媒体衡量、广告监测及认证、程序化品牌安全解决方案等。此前还曾任职于艾瑞咨询、慧聪邓白氏、华夏邓白氏等多家研究咨询机构。

Shelley Wang
General Manager of Advertising Department
bilibili

Shelley Wang, general manager of advertising department of bilibili, is in charge of the media resources to provide clients the advertising solutions on bilibili. Bilibili.com is the most popular online youth community of China, which is also known as the most popular video website featured danmu comments. As an expert of digital media communication, Shelley has unique understanding on digital social marketing, contents and media convergence. Shelley is now leading the advertising department of bilibili to help advertisers be success in communicating with young audience.
Richard Bai
VP Marketing
Tongcheng Elong

负责同程艺龙网市场营销相关工作。白志伟老师毕业于北京大学计算机专业，并于清华大学获得MBA学位。2008年加入艺龙，任销售部高级总监,后升任副总裁。2017年同程网络与艺龙网合并后，任市场中心副总裁。加入艺龙前，白志伟曾先后供职于中信银行、VISA国际组织、中国银联等企业。

Michelle Ma
Director of CRM and Personalization
Walmart China

Michelle Ma is CRM and Personalization Director of Walmart China. She is responsible for Omni-Channel customer engagement and big data marketing. Michelle joined Walmart China in July 2018, was previously the International Marketing Head of JD Digital. After experienced with various industries including Consulting, E-Commerce and Retail, she is knowledgeable of customer insights also has substantial experience of digital transformation. Michelle holds an MBA degree from China Europe International Business School (CEIBS), concentrated in Marketing and General Management.

William Shen
Director, Head of Digital Marketing
Geely Group

William Shen is the Director of the Digital Marketing Center in ZheJiang Geely Holding Group Automobile Sale Co. ltd. He is responsible for the digital marketing business including Geely, LYNK&CO and Geometry. Focused on developing digital marketing strategies for these brands, William coordinates relevant marketing activities, to promote the market coverage and strengthen the comprehensive competitiveness of products. In the past over ten years’ work experiences, Mr. Shen has always focused on the most advanced IT technologies and the digital marketing field. Furthermore, he has served as the heads of relevant functional departments in a number of well-known large multinational companies. Since joining Geely Group, William has taken relevant core management positions in core departments in the domestic Sale Co. ltd, the international Sale Co. ltd and the Group IT Center. At present, he is leading the Digital Marketing team of Geely Group to explore and innovate the implement of promotion models and digital strategies, in order to assist the group to complete the digital internet transformation.

King He
co-founder
Maimai

Before start-up, Mr. He engaged 10 years business consulting experience in Global 500 Accenture, rich in business strategy, operation innovation, organization & people development. Mr. He closely partnered with and contributed to State Grid, Sinopec, Hongkong Electric, JD, Shell in his profession. Mr. He has Computer Science Bachelor and Master degree from Tsinghua University and is on the way to CEIBS EMBA degree. Successively held the posts： Vice Director of Solution Development Department of IT Product Line Data Center Vice President of Operator BG Software and Core Network Business Department, President of Telecom Cloud Product Line Vice-Minister of Global Product Marketing, Director of Software Sales in Asia-Pacific Region and Director of Software Sales in Europe Region Strategy and Business Vice President of IT Product Line

Q Chen
GM of Advertising & Sales Dept
Xiaomi Inc.

Q Chen is the GM of Advertising & Sales Dept., Xiaomi Inc., and in charge of developing innovative commercialization for Xiaomi Intelligent Eco Marketing. With his 15+ years experience in mobile internet and digital marketing in China, he has been making a great progress through Xiaomi’s strengths of omni-scenario, big data, and IoT. He has led the department accomplish multiple edging cases, such as Puma mobile theme on weather, music, and sports apps which echoed with present scenario; IoT applications which included the innovative KFC “Chicken Please” - the smart fridge which ordered KFC with voice control, and the interactive Master Kang bottled water reminder through Mi bands. Meanwhile, Q has been working on the commercialization on OTT, the Internet TV, under the premise of protecting user experience. With his leadership and penetrating insight, Xiaomi OTT ad business has achieved significant performance in the market.

Wang Yajuan
Senior Vice President
Weibo

王雅娟自2012年5月起出任新浪网商业运营副总裁，负责新浪网商业策略、广告产品和广告资源管理。自2014年2月起出任微博副总裁，负责微博销售及商业运营，2018年5月担任微博高级副总裁，负责微博广告业务。

Yan Qiang
Vice President of Kwai Marketing
Kuaishou

Qiang Yan, vice president of Kwai Marketing, is responsible for business model exploration and business product R&D. As a former senior algorithm expert of Alibaba Group, Qiang was responsible for personalization algorithms of Mobile Taobao. In 2015, Qiang took charge of the personalization algorithms for "Double 11". By promoting personalization as the core of operation during "Double 11" large-scale sales promotion, Qiang made personalization a standard for large-scale sales promotion on e-commerce platform, and marked the "Year One" of e-commerce personalization. In 2016, Qiang joined Kwai as the head of Kwai Marketing's R&D and built tech-system for monetization from the beginning. From 2018, Qiang began to lead Kwai Marketing. With AI technology and Big Data analysis, Qiang is committed to build a marketing system that coordinates the development of user experience and business demands, and to exploring business model that is most suitable for Kwai. Qiang has over 8 years' experience in Big Data, AI and Machine Learning industry experience. With profound understanding of both technology's industry trends and customers' demands, Qiang has excellent and proven capacities of business development and team leadership.

Eddy Wang
GM of Marketing Planning &Vice GM of Content Cooperation Center
Sohu Video

Eddy joined Sohu Video in 2018, as its General Manager of Marketing Planning and Vice General Manager of Content Cooperation Center, focusing on creating tailored-made marketing solutions for Sohu Video's partners with his team, as well as cultivation and operation of owned and copyright content. Since 2003, he served as the Planning Director at Netease, National General Manager of Sales at Alibaba, General Manager of Youku Tudou's Variety Show Center, General Manager of Gems-Tree Studios Beijing, among others focused in the realm of marketing and owned content.