♦ What is the G-Media Summit?

The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event. We selectively invite over a hundred brand marketing senior executives and digital marketing experts from the advertising realm to gather. In 48 hours, they will delve deeply into the development trends of digital advertising and problems they face, and engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.

♦ What is Different about the G-Media Summit?

|Exclusive Size, Guests with Common Interests

The G-Media Summit is a by-invitation marketing industry event, with attendees comprised of 120 brand CMOs, Vice Presidents, as well as CEOs of 4A ad agencies and digital tech companies. They are the forerunners of the industry, and you will be informed with latest insider industry information and development trends.

|A Relaxed Atmosphere, the Ideal Setting for Meeting of the Minds

The G-Media Summit takes place each year at a different five-star plus resort, amidst tranquility and privacy of scenic beauty. Far away from the hustle and bustle of the city, you may explore the latest industry trends in a relaxed setting.

|Professional and Interactive, Gaining New Friends and Business Partners

Different from the one-sided information flow of traditional events, G-Media offers innovative and interactive segments such as the brand marketing masterclass,
one-to-one meetings, roundtable breakfast meeting, themed workshops, and outdoor leisure activities.
Offering a multi-faceted environment and atmosphere for a great meeting of the minds – culminating in an exciting and fun-filled event.

|In-depth Content, for Sharing Amongst CMOs

The G-Media Summit thoughfully prepares catered discussion topics for CMOs. With a private and intimate setting, its professional and high-end setting inspired many guests to let their guard down and speak the truth, offering the most substantial sharing of content.

♦ G-Media Summits Over the Years

In 2016, the first G-Media was unveiled at Raffles Hotel Hainan in Sanya, connecting the digital ecosystem;

In 2017, the second G-Media was successfully held at the Fuchun Resort in Hangzhou, reshaping role;

In 2018, the third G-Media was grandly held at the Park Hyatt Resort in Ningbo, driving growth;

In 2019, the fourth G-Media was continued the brilliance at the Banyan Tree Resort in Anji, forging everlasting excellence;

In 2020, the fifth G-Media Summit was created new brilliance at the Alila Resort in Wuzhen, updating and iterating;

In 2021, the sixeth G-Media Summit was Nurtured vitality at the Chedi Ninghai in Ningbo, steadfastly moving forward;

In 2023, the seventh G-Media Summit was held at Grand Dongshan Shaoxing, building trust and confidence together.

In May 2024, the eighth G-Media Summit was held at Dusit Thani Tianmu Mountain, Hangzhou , breaking boundaries and achieving expansion.

In December 2024, the G-Media Health Industry Marketing Summit was held at The HOMM HUZHOU XISAI SHAN , where participants collaborated to shape the future, empowering the health industry to break through challenges and achieve transformation.

This year, we have selectively invited 130 CMOs and brand leaders to gather at Suzhou in the Jiangsu Province. In 48 hours, the leaders will discuss the latest challenges faced by the digital advertising industry and brands in a relaxed closed-door environment, making new connections and renew old friendships via talks on the most innovative marketing technologies and solutions.

♦ The G-Media Summit 2025

|Time: May 28-30, 2025

|Venue: Suzhou, Jiangsu Province

|Guests: 130+ attendees, 60+% of the attendees are from brands, about 10% from 4A, about 30% from ad tech providers & media

|Theme: Human Centric

Philip Kotler, the father of modern marketing, proposed that “we have entered an era of human-centric marketing, where marketing must return to understanding and valuing people, consumer needs, and feelings. Users are no longer passive consumers but active creators of brand value.”

In this era of customer supremacy, the voice of consumers is gradually amplified, and brands are shifting from traditional product-oriented approaches to user-oriented strategies. However, brand management encompasses multiple dimensions, and the stratification of consumption, communication, and scenarios is intensifying. Understanding and effectively serving consumers has become one of the core challenges brands need to address today.

How can we identify and target high-value conversion audiences? How can we expand a company’s second growth curve by focusing on segmented audiences? After gaining a deep understanding of the value of platform audiences, how can we effectively build and manage a brand’s audience assets? By embracing the “human-centric” marketing philosophy, we will work with brand advertisers to explore the genuine needs of consumers from the perspective of “people,” uncovering the underlying logic of marketing.

♦The G-Media Summit 2025 Consists of the Below Main Segments

◊Keynote Speech

◊Breakfast Roundtable Meeting

◊Brand Growth Training Session

◊One to One Business Meeting

◊Luncheon

◊Brand Experience Area

◊Social Banquet

◊After Party for AI Agent

◊AI Engagement

◊Brand Tendering Bureau

◊Leisure Activities

◊G-Talk Interview

Who should attend ?

Programme

09:00-15:00	Registration &Check In
14:10-16:30	Brand Growth Training Session (Limited to participation of brands) Subject One: Human-Centric Marketing Era–How Xiaohongshu Stimulates Audience Interest and Guides Brands Toward High-Quality Growth Paths Xiaohongshu, Head of Commercial-Food Industry, Ju Nian Subject Two: Leveraging inherent strengths and digital intelligence: Building a marketing paradigm aligned with corporate DNA China Resources Beer (Holdings) Company Limited, Chief Digital Officer(CDO), Guo Hua Subject Three：Reinventing Marketing Decisions with AI Agent DeepZero, Co-Founder & COO, Mark Xie Subject Four: Unseen but Irreplaceable Atour, Senior Vice President of Atour Group & President of UBG, Amber Shi Subject Five: AI-Driven Brand-Performance Marketing: Unleashing New Growth SMZDM, Head of Commercial Marketing Strategy,Will Song
17:00-18:30	One to One Meeting
18:30-19:50	Welcome Banquet: G-Media X Huan.tv 19:50-20:30
20:30-20:40	Innovation Showcase: Dual-screen synergy, brand-performance integration Huan.TV, Chairman of the board and CEO, Shenggang Wu
20:40-20:50	Innovation Showcase: Empowered by AI, Reshaping the Marketing Productivity of Xiaohongshu Huanze Information, Partner-Head of Content & AI Marketing Solutions, Anson Lliu
20:50-21:00	Innovation Showcase: AI Agent Empowers Brands: Omni-channel Growth from Precise Customer Acquisition to In-depth Member Operations Marketingforce,Partner·CMO,Serena Yin
21:00-21:15	Keynote Speech: Three-Step Method for Chasing Trends: Capture Traffic Without Missteps KOL, Founding Partner of Haojiaohaofa, G Sengdong
21:15-21:45	Keynote Speech: Identifying Authentic Demands in Targeted Demographics, Crafting Brand Strategy Narratives Fotile, PR & Social Media Director, Echo Liu
21:45-00:00	After Party

07:00-08:50	Breakfast
08:00-08:50	Breakfast Roundtable Meeting
09:00-09:30	Keynote Speech: Digital Empowerment in New Consumption: Reshaping the New Ecosystem for Spirits Growth Diageo, CMO Greater China, Iris Wang
09:30-10:00	Keynote Speech：How can traditional businesses select high-growth channels to effectively reach new-era consumer groups? MANTING, VP,Bin LIU
10:00-10:30	Keynote Speech: Revitalize User Touchpoints in the Digital Age NIO, Head of User Relation, Karen Sun
10:30-10:45	Insight Speech：Engaging with Young People Sohu Video, Deputy General Manager of North China Direct Sales, Katrina Zeng
10:45-11:15	Keynote Speech: The Voice of the Athlete: Transforming Insights into Brand Impact Nike, VP Marketing, Greater China, Maggie WU
11:15-11:30	Keynote Speech: Five AI Omnichannel Marketing Scenarios Driving Next-Generation Growth YOYI TECH, COO, Fang CAI
11:30-11:45	Insight Speech: Advertising Goes Beyond Screens, Weaving into the Urban Fabric Hellobike, General Manager of Commercialization, Gerry Guo
11:45-12:00	Insight Speech：A New Mindset for Human Centric Growth Xiaomi Group, GM of Brand Advertising Division,Internet Business Dept., Q CHEN
12:00-12:30	Keynote Speech: How Brands Can Build High-Identification Through Scenario Creation LINSY, Vice President of the Brand Center, Issac Xu
12:30-13:45	Lunch & Lunch Meeting
13:45-14:20	Panel Discussion: Is AI Spending Small Money to Achieve Big Results, or Big Money to Achieve Small Results? Host：Moët Hennessy Diageo (China) , Director (Vice President), Ecommerce & Digital Intelligence Mainland China, Rebecca Zhu LVMH Beauty Group, Head of data excellence center, Marco Li LOREAL CHINA, Consumer Engagement Director, Corp CDMO Team. Corp CDMO Team., James Cao Head of Consumer Management, Strategy & Digital APAC from a top International Sportwear Brand,Eric Guan
14:20-14:40	Keynote Speech: AI-driven, Intelligent Marketing with a Human Touch Baidu, Head of FMCG Industry, Mobile Ecosystem Group (MEG), Ray Shone
14:40-15:10	Keynote Speech: Deep Dive into Overseas Markets – How to Achieve Deep Localization in Consumer Marketing Insights and Operations SERES Group, Overseas Channel Director - SERES, AITO, Yilong XU
15:10-15:25	Insight Speech："New Line Growth Formula" in the AI Era Kuaishou Magnetic Engine, Head of Healthcare Business and Food & Beverage Business, Yi Wei Zhang
15:25-15:35	Innovation Showcase：New Solutions for Grassroots Marketing — Capturing Greater Audience Certainty in Emerging Traffic Streams Paiya, Partner&Head of Marketing, Yu
15:35-16:05	Keynote Speech: Building a Human-Centric User Operations System in Saturated Markets vivo, General Manager of User Operations China, Dido Du
16:05-16:35	Keynote Speech：How to re-ignite a legacy – the story of Audi and… AUDI! Audi China, CMO, Head of Marketing & Brand, Rahul Ahuja
16:35-17:05	Keynote Speech: Winning Step-by-Step in the Fragmented Media Era – How Brands Can Address Niche Consumer Needs on Douyin H&H Group, Head of Ecommerce in Douyin, Bella Chen
17:05-17:35	Keynote Speech: How Brands Can Efficiently Expand Reach in Retail Channels and Multi-Dimensionally Penetrate Target Audiences Chi Forest Retail Department, General Manager, Larry Chen

17:35-18:15	Keynote Speech: Decoding True Demand in Niche Segments – Seizing Growth Opportunities for Brand Innovation Dreame, President China, Junjie Zhou
18:30-20:00	Social Banquet

07:30-08:30	Breakfast
08:30-11:30	Leisure Activities:Strolling through Shishan / Kayaking
11:30-13:00	Lunch & Check out

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Speakers

Ju Nian
Xiaohongshu
Head of Commercial-Food Industry

Guo Hua
China Resources Beer (Holdings) Company Limited
Chief Digital Officer(CDO)

Mark Xie
DeepZero
Co-Founder & COO

Amber Shi
Atour
Senior Vice President of Atour Group & President of UBG

Amber Shi, Senior Vice President of Atour Lifestyle Group and President of the UBG Division, oversees the group’s innovative retail business. With nearly 20 years of expertise in consumer retail, has successfully led the development of the "Atourplanet" retail brand, driving exponential growth and enhancing its market influence and commercial value. A veteran of GSK, L'Oréal, Mondelēz, and Tmall, she excels in channel strategy and brand growth, blending traditional retail expertise with innovative thinking. Since joining Atour in October 2021, her consumer-centric approach has redefined industry boundaries, optimized product portfolios, and elevated brand experiences, establishing retail as Atour’s second growth engine.

Will Song
SMZDM
Head of Commercial Marketing Strategy

Will Song currently serves as the Head of the Commercial Strategy Center at Smzdm (什么值得买), where he oversees the formulation of the platform's overall commercial strategies, planning of merchant recruitment campaigns, and coordination of brand commercial demand strategies. Prior to joining Smzdm, Will held leadership positions at prominent internet companies. He served as the Head of Marketing Operations at Meituan Financial and as the Brand Director at Meitu Inc. Earlier in his career, he accumulated extensive experience at WPP-owned 4A media agency GroupM, where he honed his expertise in both client service and strategic communications. This unique background equips him with multifaceted perspectives spanning internet platforms, corporate marketing (client-side), and agency services. With over 15 years of experience in integrated marketing, Will possesses a rare combination of strategic market vision, product operation insights, and client service expertise. His deep understanding of multiple industries, coupled with continuous exploration of emerging technologies and market innovations, enables him to consistently drive sustainable growth for commercial partners.

Ryan Chu
Pop Mart
Vice President of Pop Mart International Group and President of Greater China

Shenggang Wu
Huan.TV
Chairman of the board and CEO

Huan.tv has been deeply involved in marketing and operations within the CTV industry for fifteen years, establishing itself as a leading CTV service provider. Mr. Shenggang Wu is currently a venture partner at CBC Capital/Yunhai Ventures and a founding partner of Shifang Fund. He previously served as the head of the Brand Strategy Center at Roland Berger International Management Consulting, where he led his team in executing brand strategy consulting projects for key accounts such as China Telecom, General Motors, and Lenovo.

Anson Liu
Huanze Information
Partner-Head of Content & AI Marketing Solutions
Serena Yin
Marketingforce
Partner·CMO

G Sengdong
KOL
Founding Partner of Haojiaohaofa

G Sengdong, whose real name is Qian Shengdong, is widely recognized as one of the most influential KOL in Shanghai. During the era of WeChat public accounts, he gained fame in Shanghai's marketing circles with viral articles under the ID "Dapuqiao Leehom." Later, he transitioned into a video content creator and became widely known in Shanghai for his short video series on Shanghai culture, such as "Shanghai Districts as Human Characters," "Shanghai Metro as Human Characters," and "A Guide to Shanghai's Sophisticated White-Collar Workers." His videos are humorous, relatable, and filled with consumer insights, blending lighthearted commentary with creative storytelling. His work often showcases imaginative ideas, earning him the nickname "advertising genius" from brand collaborators. Additionally, due to his focus on the diverse aspects of Shanghai life, his content is frequently cited by official media, and fans affectionately refer to him as the "unofficial" spokesperson for Shanghai culture. In 2019, G Sengdong launched a street interview program called "Hao Jiao Hao Fa" (loosely translated as "Is it good or not?"), which highlights the everyday lives of people in Shanghai. The program gained widespread popularity, and GQ once remarked in an article: "If you've been interviewed by ‘Hao Jiao Hao Fa’, it means you've probably spent a good amount of time strolling the streets of Shanghai." Currently, G Sengdong and his street interview account "Hao Jiao Hao Fa" have amassed nearly 10 million followers across all platforms, with his videos receiving billions of views. Each year, he successfully collaborates with over a hundred brands, including L'Oréal, McDonald's, Procter & Gamble, Nike, NIO, Diageo, and more.

Echo Liu
Fotile
PR & Social Media Director

A seasoned brand strategist with 15 years of end-to-end experience in brand marketing, specializing in premium brand strategy elevation and value-driven marketing. Yu Xiaofang has played a pivotal role in leading FOTILE's three major brand strategy transformations, establishing differentiated brand positioning through: Defining the premium standardization paradigm for the kitchen appliance industry; Building a dual-engine brand moat driven by "Power Marketing" (capability-driven) and "Charm Marketing" (emotional engagement); Upgrading FOTILE's premium positioning to an omnichannel ecosystem, pioneering the industry shift from single-product focus to integrated scenario-based solutions. For 12 consecutive years, she has orchestrated industry-leading annual brand launch events, including the iconic "Innovation Trilogy" and "Happiness Trilogy" IP matrices. These initiatives have normalized annual brand campaigns with hundreds of millions of online exposures, creating a premium communication framework that synergizes product launches, brand storytelling, and user engagement. A trailblazer in humanistic marketing for kitchen appliances, Yu has engineered viral campaigns such as "Love Letters in the Kitchen" and "Mom's Time Machine," seamlessly blending technological prowess with emotional resonance in premium brand expression. Guided by FOTILE's brand philosophy—"Brand as Strategy, Brand as Business, Brand as Culture"—she continues to elevate Chinese premium kitchen appliance branding to new heights.

Iris Wang
Diageo
CMO Greater China

Iris Wang is currently the CMO for Diageo Greater China, leading Johnnie Walker, the Singleton, Talisker, and Don Julio spirits brands. While working to localized brand communication, she is committed to building a brand digital model to fully leverage China's unique social media platforms to create a youthful brand image, capture the interests and consumption scenarios of young people, further deepen category penetration, and increase market share for strategic brands. Prior to joining Diageo, Iris Wang was the CMO of Johnson & Johnson Consumer China, leading two skincare brands Dabao and Neutrogena to achieve sustained market share growth by seizing new product opportunities and building a young and social media-focused matrix; in the personal care category, she created localized new products that are really tailored to the needs of Chinese consumers for Listerine and Aveeno, achieving category breakthroughs and helping brands maintain leading market shares in the fiercely competitive market. Iris has over 20 years marketing experience in P&G, Coca Cola and J&J. She worked multiple marketing roles from global design to local delivery. She graduated from Peking University with Master degree.

Bin LIU
MANTING
VP

Karen Sun
NIO
Head of User Relation

Karen is Head of User Relation at NIO, responsible for designing and operating the user-lifecycle system with innovative strategies that strengthen brand loyalty and foster a sense of belonging. Since joining in 2016, she has pioneered NIO’s brand and user-operation framework from the ground up, establishing an industry-leading model for user engagement. As former General Manager of NIO Shanghai, Karen led her team to achieve six consecutive monthly championships in the premium vehicle segment, leveraging deep user insights and hands-on expertise. Prior to NIO, Karen spent ten years in management consulting, crafting market-entry strategies and brand-positioning plans for diverse clients.

Katrina Zeng
Sohu Video
Deputy General Manager of North China Direct Sales

Having delved into the field of Internet and brand marketing for over a decade, I have successively worked for portal websites and leading long-video platforms, accumulating solid and diverse practical industry experience. I've led teams to provide full-link marketing services for top brands in various fields. Since 2015, I have served as an industry director and marketing head for direct customers in North China at Sohu Video. During my tenure, I have always adhered to the service concept centered on customer needs, led and implemented multiple S-level variety show cooperation projects, and deeply explored the value of the "Zhang Chaoyang IP" to carry out customized brand cooperation, helping cooperative brands achieve a dual improvement in brand reputation and business conversion. With a keen insight into market trends and a profound understanding of the industry ecosystem, in the future, driven by innovative thinking and professional capabilities, I will provide customers with more valuable marketing solutions, explore new boundaries of brand growth hand in hand, and jointly create new benchmarks in the industry.

Maggie Wu
Nike
VP Marketing, Greater China

A marketing veteran and leader, Maggie Wu joined Nike after graduating from The George Washington University School of Business. In her 17+ years with Nike, she has held numerous positions across Brand Management, Territory Marketing, and Digital/Direct Marketing in Greater China and Global. Maggie Wu is a leader who is passionate about marketing and the Nike brand. Currently, she serves as VP of Marketing in Greater China driving the brand marketing vision and leading a team of high caliber talents rooted in deep understanding of consumers. She spearheaded the brand repositioning across Greater China and drove innovative marketing pilots to create the future of sport of our consumers. Maggie Wu earned her Bachelor’s degree in International Business and Marketing and her MBA’s degree in Decision Sciences and Marketing from the George Washington University School of Business.
Fang CAI
YOYI TECH
COO,

Fang Cai is a seasoned professional in digital marketing. She graduates from Beijing Foreign Studies University, and received an MBA degree from Tsinghua University. She owns about 20 years’ experience in market research and digital marketing. She has broad and in-depth understanding of global digital advertising and marketing technologies. Before YOYI TECH, Fang acted as VP China with comScore, in charge of sales and marketing of all comScore solutions in China. Prior to that, Fang worked in research agencies such as iResearch and Dun & Bradstreet.

Gerry Guo
Hellobike
General Manager of Commercialization,

Gerry Guo, General Manager of Hellobike's commercialization platform, oversees the marketing system and strategic product development from inception to maturity. He has profound insights into O2O marketing market. Before Hellobike, he led Tencent's Social and Performance Advertising Department for the national FMCG industry, providing comprehensive services to 50 top clients like Unilever, P&G, and L'Oreal, achieving success in major projects and winning numerous awards. He also served as a Media Research Manager at Nielsen Greater China, applying his expertise in marketing psychology and consumer insights to accumulate rich experience in the retail industry.

Q CHEN
Xiaomi Group
GM of Brand Advertising Division,Internet Business Dept.

Issac Xu
LINSY
Vice President of the Brand Center

Vice President of the Brand Center of LINSY He is fully responsible for the brand and marketing strategies of LINSY and other brands under the Group. Before assuming his current position, Mr. Xu held various positions such as Product R&D Director and Terminal Design Director in enterprises including LINSY and LAZY BOY in the United States. His rich experience from multiple perspectives across the entire value chain enables him to demonstrate excellent capabilities in creating super products throughout the entire value chain, brand creativity, event marketing, and other aspects. Meanwhile, through long-term in-depth research on young Chinese users, Mr. Xu focuses on the exploration of the integration of home aesthetics and functionality. He has led the development of several home products that combine artistry and practicality, successfully strengthening the brand's unique positioning in the field of fashionable living. After being promoted to Brand President, Mr. Xu has further deepened the brand's strategic layout of fashionization. By focusing on user needs and market trends, he promotes the integration and cooperation of resources across different fields. He also has rich experience in embedding AI, social media, content, and other elements into the marketing chain.

Rebecca Zhu
Moët Hennessy Diageo (China)
Director (Vice President), Ecommerce & Digital Intelligence Mainland China

Rebecca Zhu joined Moët Hennessy Diageo (China) in year 2021 as Vice President for Ecommerce and Digital Intelligence. As one of the BU from Top luxury group LVMH, Moet Hennessy owns most luxury wine & spirits brands in the world, with 25 brands distributed via EC OMNI channel including DTC/B2C/B2B/O2O different business models. Besides P&L management, Rebecca also takes charge of EC MKT campaign, both traditional platforms and social platforms performance marketing, with rich management cases of setting up omni channel ecosystem, online integrated marketing communications, and deep analytical experiences for online consumers, competitors and categories trends data exploration for new business opportunities. Before Rebecca joined wine and spirits industry, she also had more than 10 years different categories experience across FMCG, cosmetics and sports outdoor industry, contributing her full tier consumers insights from mass to luxury. Recent multiple years management for sales & marketing, online and offline, ToB and ToC integration under VUCA situation, more sharpen her vision and capabilities for OMNI channels sales maximization with resources synergy. Rebecca graduated from SJTU with both bachelor’s and master’s degree. After graduation, she joined P&G and worker for 8 years offline and online business management, fundamentally built her professional working style for business ownership with entrepreneurship spirits.

Marco Li
LVMH Beauty Group
Head of data excellence center

With over 20 years of cross - client and agency experience, he has been a long - standing player in the MarTech industry. Specializing in IT solutions, market research, and data analysis, he has helped more than 50 clients identify and solve business pain points through data - driven approaches.

James Cao
LOREAL CHINA
Consumer Engagement Director, Corp CDMO Team.

James Cao joined L’Oreal in 2019 as the head of consumer engagement in Corp CDMO team, is responsible for driving consumer experience and brand equity through innovated data & tech projects, successfully launched DMP & CDP & MA projects with a sustainable consumer CLV growth on yearly basis and built a solid data foundation for future growth. James with 20 Years experience in Data-Driven Consumer Engagement Strategist to drive consumer lifetime value and drive measurable business growth across luxury and mass-market sectors. He focused on Consumer-centric marketing strategy and leverage AI-supported data activation for personalized engagement.

Eric Guan
Head of Consumer Management, Strategy & Digital APAC from a top International Sportwear Brand
Ray Shone
Baidu
Head of FMCG Industry, Mobile Ecosystem Group (MEG)

Ray Shone is a senior marketing expert at Baidu, with over 15 years of experience in digital marketing, he possesses a broad business perspective that spans digital media, industries, and agencies. He has profound insights into the FMCG industry, as well as extensive and professional practical experience. In a fiercely competitive market, he excels at introducing new ideas and continuously improving products and services to meet customer needs. By fully tapping into Baidu's marketing value, he helps enhance the marketing efficiency of client's brands through various aspects such as AI marketing, innovative marketing, contextual marketing, content marketing, and long-term business operations.

Yilong XU
SERES Group
Overseas Channel Director - SERES, AITO

Yu
Paiya
Partner&Head of Marketing

Yi Wei Zhang
Kuaishou Magnetic Engine
Head of Healthcare Business and Food & Beverage Business

Dido Du
vivo
General Manager of User Operations China

Ms. Dido Du is currently the General Manager of User Operations in vivo China. She is fully responsible for the strategic planning, goal setting and path design of vivo China's user operations, and provides in-depth insights, communication and services for vivo's hundreds of millions of existing users and tens of millions of private domain users. Before joining vivo, Dido worked for Wugumofang, Beneunder and other leading brands in the FMCG sub-categories. She was the head of digital marketing and senior director of offline marketing at Wugumofang, and the VP of user operations at Beneunder. Dido has 14 years of experience in brand marketing and has worked in the brand, market, e-commerce, member digital marketing and other departments in the FMCG industry. She is good at branding and product positioning, user digital marketing and other modules. She has created a hit product with sales of over 100 million GMV, and also created a membership mini program platform with a GMV of over 100 million from 0-1. She was also the keynote speaker at the WeChat Open Class and the FBIF Marketing Innovation Forum.

Rahul Ahuja
Audi China, CMO
Head of Marketing & Brand

Bella Chen
H&H Group
Head of Ecommerce in Douyin

Ms. Chen Yanqiong is currently the Head of ANC Douyin , responsible for ANC 1+3 mega brand in Douyin Kuaishou and other interest e-commerce channels She graduated from Jinan University with a degree in marketing, and then joined ByteDance, successively served as the director of operation in South China for the daily chemical and beauty industry, and the director of the middle office of operation support for the apparel industry, and then left ByteDance to found Popcorn Media in 2021, which is providing the TOP of the FMCG industry for big domestic and international groups to provide Douyin content operation and merchant strategy services. She has been around and deeply plowing the ecological field of Jittery Voice, and has accumulated rich management experience in content and operation in Douyin.

Larry Chen
Chi Forest Retail Department
General Manager

Larry Chen has 15 years of experience in key management positions in the smart retail industry and has a deep understanding of organizational digitalization. Larry is good at sales, branding, marketing, and other related fields. He currently serves as the general manager of the retail business department of Chi Forest and takes responsibility for the business growth of consumption.
Junjie Zhou
Dreame
President China

Currently serving as President of Dreame China, Zhou Junjie joined Dreame in 2020. Since his appointment, he has spearheaded groundbreaking sales and market expansion for Dreame China, achieving explosive growth from inception to market leadership. Previously, he held roles as Head of the Cleaning Product Line and General Manager of the Floor Cleaning Appliance Business Unit. Over three years, he propelled Dreame’s comprehensive cleaning category to secure the No. 1 position in China. Upon his promotion to President of Dreame China, he has overseen the brand’s strategic planning, product innovation, and business growth in the Chinese market, driving holistic development and competitive positioning.

Partner

Magnetic Engine is a commercial marketing service platform of Kuaishou. It has launched a series of commercial products and service tools, such as Magnetic Juxing, Magnetic Jinniu, and Magnetic Wanxiang, to help brands create a new marketing platform on Kuaishou. In 2021, a new commercial value positioning “New Marketplace Business” was proposed, allowing brands to realize four values of expansion, connection, operation, and insight on Kuaishou. In 2022, a new business philosophy—ROI was launched, which achieved deterministic growth for brands’ deep operation.

Huan.tv, a leading Connected TV (CTV) service provider in China, adopts a core strategy that integrates technology, operations, and marketing. Focusing on in-home CTV experiences, Huan.tv delivers comprehensive end-to-end services for partners. Leveraging the core strengths of China’s No.1 CTV marketing platform, with coverage of over 300 million NEWTV terminals, and working in collaboration with premium mobile marketing resources from Alipay and Rednote, Huan.tv offers a seamless, one-stop solution for brands—from high-quality exposure and deep consumer engagement to effective traffic conversion. Centered on brand’s business growth, Huan.tv builds a closed-loop marketing ecosystem, connecting consumers across key scenarios: home, social, mobility, and payment. https://www.smzdm.com

"Xiaomi Ads" is a commercial intelligent marketing platform launched by Xiaomi Internet Business department. Under the guidance of the Xiaomi Group’s "Human × Car × Home , All your needs in one smart ecosystem" strategy, Xiaomi Ads offers intelligent marketing solutions for various brand owners, and can help them precisely match communication channels, efficiently reach high-quality users, and creatively express brand core selling points. We provide brand owners with commercial services combining branding and performance that continue to influence the consumers’ minds, greatly improve the innovation, experience and precision of marketing. Since its establishment in 2014, Xiaomi Ads has always been committed to providing customers with better quality, more innovative marketing solutions. We have served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year".

As Baidu's commercial promotion platform, Baidu Marketingleverages on Baidu's powerful search engine and diversified Acapabilities to accurately connect userdemand with productservices, help enterprises efficiently acquire customers, enhancebrand influence, and achieve sustainable growth.Baidu Marketing is committed to deliverend-to-end marketingsolutions forenterprises. Leveraging on the ERNlE large languagemodel, it has upgraded its marketing ecosystem into "Baidu Banfei,"with broad marketing scenarios, high operational efficiencyand streamline user-brand interactions.To date, over70% ofenterpriseclients are actively using Baidu's Al-powered marketing services.Expanding Marketing Scenarios:Through generative Al, emergingsenarios such as intelligent Q&A, Shangye Baikan (a data-drivenbusiness insights tool), and short-video dramas can enable seamlessintegration between users and businesses, unlock new growthpotential for enterprises. Enhanced Business Operations: Solutions such as Al BusinessAssistants, Al-empowered Digital Human Livestreaming, Baijiaha0Corporate Accounts (Baidu's third-party content ecosystem), andLoyaltyProgram Management can empowermerchants to increaserevenue growth and strengthen brand equity. Streamline Marketing Integration: Al-powered advertisementdelivery platforms, creative management platforms, andotherintegrated tools can empower businesses to effortlesslygenerate more dynamic creative content and execute data-drivenadvertisement targeting. While staying true to its customer-centric philosophy, Baidu Marketingharnesses the powerofLLMs to enhance marketing solutions.Thisenables businesses to unlock new market opportunities and achieveinnovation-driven growth.

As a pioneer in the internet video industry, Sohu Video is dedicated to building a knowledge-centric livestreaming platform through robust intellectual property (IP) content such as Mr. Zhang Chaoyang’ s Physics Class and by various knowledge-focused hosts gathered on the platform. Leveraging its unique social distribution model, Sohu Video fosters connections among users via its ‘trend of online following’ feature, bridging online and offline communities. This approach has nurtured vibrant subcultures like dance covers, Hanfu (traditional Chinese clothing), and photography, which are then transformed into high-impact offline events and livestreamed content. Examples include the ‘Sohu Video Dance Cover Competition’, ‘Sohu Video Liyi Huaxia Hanfu Model Contest’, and ‘Sohu Video Creator Conference’. These initiatives create a closed-loop ecosystem, reinforcing online engagement while empowering brands to break through niche markets with targeted content marketing. Rooted in a diverse knowledge-based content ecosystem, Sohu Video attracts high-value audiences with broad interests. By deepening content through knowledge-driven livestreams and enhancing social interaction granularity via the Follow Feed, the platform embraces a long-term vision to navigate industry uncertainties. On its distinct path of internet evolution, Sohu Video continues to forge ahead, redefining the intersection of knowledge, community, and innovation.

Hellobike, founded in 2016 in Shanghai, offers local travel & lifestyle services,committed to delivering convenient travel experiences and inclusive lifestyle services to the public through digital technology.Our mobility services span two-wheeler sharing (Hellobike, Hellobike Electric), and four-wheeler transportation solutions (Hellotaxi, Hellohitch). Our emerging local services include the self-owned brand Hellobike Electric, Xiaoha Battery Swap (jointly established with Ant Group and CATL), and the car rental service platform Hellorent. We also have "Street Cats", an independent brand that offers smart solutions for stray cat management in communities. To date, we have over 750 million registered users. Leveraging its local advantages of professional hardware, vast user resources, and robust geographical tags, Hellobike achieves precise online outreach to users. Through in-depth analysis of travel patterns, we guide consumers to physical stores, significantly boosting businesses' customer acquisition capabilities. Utilizing Hellobike's services, users inevitably connect with industries spanning clothing, food, housing, and transportation based on their travel needs. Focusing on "mobility," Hellobike's marketing integrates diverse daily life demands and spatial scenarios, providing tailored fulfillment models for businesses. This renders it an optimal platform for brands to execute O2O integrated marketing strategies.

Netease Media, the founder of China's Internet portal and theleader of mobile information applications, has always won thereputation of users with its high-quality native content, distinctivereporting angle, and unique follow-up culture, and has built adiverse and healthy content ecology and attitude marketingsystem. In the field of mobile information, it continues to occupythe leading position in the industry https://www.163.com

DeepZero is a leading AI-driven MarTech company in China, recognized as a National High-tech Enterprise with Specialization and Newness. We empower key decision-makers such as CMOs, CEOs, and CIOs to improve marketing ROI by providing omni-channel marketing products, including CDP, DMP, MA, and Adserving. Our products help brands efficiently acquire and convert target audiences in China, while managing customer data throughout the full lifecycle. deepzero.com

Founded in Beijing in 2011, Beijing Zhidemai Technology Co., Ltd. ("ZHI-TECH GROUP" and "Company") is a company specializing in artificial intelligence (AI) and content-driven digital consumption services. In 2019, ZHI-TECH GROUP was listed on the Shenzhen Stock Exchange ("SZSE"). Guided by the values of "Idealism", "Pragmatism", "Innovation Mindset", and "Geek Spirit" and driven by the slogan "Technology Drives Consumption Evolution", the Company is committed to its mission to "Inspire Happiness for Every Consumption" and its vision to "Become the technology leader in the consumer industry and create a better world where consumption brings joy to all". Firmly rooted in the business philosophy that "connections create value", we have been dedicated, since our founding, to fostering connection opportunities, innovating connection methods, and enhancing connection efficiency between e-commerce operators, brands, and users. Currently, we have established a strong presence in three major segments: Consumption Content, Intelligent Marketing, and Consumer Industry Data. The Consumption Content segment is established to help consumers across the internet with decision-making in an efficient, accurate, and professional manner; the Intelligent Marketing segment enables e-commerce operators and brands to reach out to a broader user base and amplify their brands; as for the Consumer Industry Data segment, the data sourced from consumption content and Intelligent Marketing segments are used to develop a multi-dimensional underlying data system covering people, products, places, and media, which produces data. https://www.smzdm.com

Founded in 2007, YOYI TECH is a pioneer in AI Omnichannel Marketing. With industry-leading capabilities in omnichannel data integration, unified ID mapping, multi-dimensional analytics, and precision targeting, YOYI TECH has delivered AI marketing solutions to over 60% of Fortune 500 brands across FMCG, Retail, Travel & Hospitality, Luxury, Consumer Electronics (3C), and Automotive sectors. Since 2013, YOYI TECH has earned nearly 150 industry awards, including the ROI Festival, Tiger Roar Awards, Bowstring Marketing Technology Awards, DMAA Global Digital Marketing Awards, PENGUIN BP2050 Top 50, and MMA Smarties Awards.

Huanze Information is a technology company that empowers brand growth with technology and content. Huanze Information is committed to becoming the Business partners, always focusing on various online interactive platforms that have the widest coverage and the greatest long-term impact on consumers. Adhering to the content concept of "touching people's hearts" and relying on the company's technical strength, it integrates AI technology into creative design, strategy formulation In the entire process of communication and execution, as well as sales transformation services, it not only accumulates digital assets for the brand, but also truly brings more business. Empowering brands to rejuvenate and operating user friendly relationships. http://www.huanzeit.com

1MORE is an industry leader in high-quality, affordable audio solutions. Our mission is to democratize premium audio experiences, making high-end sound accessible to all. With a commitment to innovation and excellence, 1MORE develops cutting-edge audio technology that enriches the lives of music lovers worldwide.

The legendary brand with honorable history that sets the bar for the lighter industry. Ever since our first windproof lighter born back in 1932, ZIPPO has been a catalyst for design and inspired innovation. From a long-standing symbol of witness to great personal heroism in the wartime, to a unique expression of lifestyles and distinct sign of identity in modern days, from Quality that lasts to Legacy that perdures. from Design that captivates. to Spirit that inspires. we never cease to inspire through the simple act of a flick that keeps our spirits shining on for generations and ahead.

SUPERB, a professional insecticide and mosquito repellent brand. Since its establishment, SUPERB has been highly favored by consumers for its product development philosophy of "professional, safe, effective, and green" and innovative products. In terms of retail sales, from 2015 to 2023, SUPERB ranked first in the Chinese insecticide and mosquito repellent market for 9 consecutive years, becoming a leading brand in the industry.

Deeyeo, a core brand of Henan Yeesain Health Technology Co., Ltd., was established in 2010. It has evolved from a brand specializing in high-quality disposable hygiene products to a health brand with new productive forces and scientific leadership in future care. The brand is positioned to provide comprehensive and full-cycle health care solutions for the entire family and to be an innovator in a clean and healthy lifestyle.

Founded in 1999, Flyco is a global technology enterprise that specializes in the research, development, manufacturing, and sales of smart and stylish electronic products, including shavers, personal care appliances, beauty appliances, household appliances. On April 18, 2016, Flyco was listed on the Shanghai Stock Exchange (ticker symbol: Flyco Electric, stock code: 603868), becoming the first personal care appliance company to go public on the SSE A-share market. Flyco has now established a strategic development framework centered around its Shanghai headquarters, with industrial bases in Zhejiang and Anhui, aiming for global expansion.

KIMTRUE is an efficacy-focused skincare brand established in 2019. We emphasize genuine sensory details and explore precise efficacy formulas. Adhering to our brand concept of intensive research on formulas, detailed classification, and precise details, we aim to provide consumers with an effortless skincare experience. We believe that beauty should not be a pressure or burden, but a state of ease, comfort, and naturalness.

gNpearl was founded in 1994 in Hainan, China, with a 31-year heritage in the pearl industry. As an integrated brand encompassing pearl cultivation, production, R&D, sales, and cultural promotion, gNpearl is committed to the skincare philosophy of "Pearl-Nourished Whitening," advocating for a healthy, radiant complexion among consumers.

Komfymed is Chinese Top1 derma skincare brand provides solutions for skin problems. Brand leverage medical device and skincare products integration with recombinant collagen as the core & unique biotechnology ingredient. The retail sales revenue exceed RM 5bn in 2023.

Classy kiss Dairy (Shenzhen) Co., Ltd., established in 1999, is a modern, professional bio-dairy enterprise integrating R&D, production, cold chain logistics, and sales. Over the past 26 years, the company has successfully developed its Classy kiss yogurt series, achieving dominant market leadership in the high-end low-temperature yogurt sector. The company operates three major production bases in Tantou, Bao'an, and Suzhou, all equipped with robust R&D capabilities, refined production techniques, and state-of-the-art facilities. Guided by its vision of "crafting the world's finest low-temperature dairy products to create a healthy and fulfilling life for humanity," Kars Dairy is committed to empowering partners with sustainable value, while consistently delivering premium-quality low-temperature dairy products to meet consumer demands.

Laifen is an innovative tech company with years of accumulated experience in research, development, and manufacturing. Committed to integrating cutting-edge technologies into everyday life, the organization strives to deliver transformative experiences that redefine how people interact with commonplace products.

(THUNDEROBOT), established in 2014, is a startup company incubated through investment under the "Human-Demand Integration" model of Haier . As a full-scenario e-sports equipment brand, THUDEROBOT is committed to providing users with high-performance, high-quality, and high-aesthetic , enabling every user to enjoy an ultimate usage experience. Meanwhile, the company adheres to the dual-drive strategy of "e-sports + information innovation," deeply lays out domestic information innovation, and creates a "second growth curve."

GXG was founded in 2007, positioned as a "youth menswear more suitable for commuting". Separated from overly solemn business men's clothing and overly casual sports style, GXG brings "just right for work" clothing to urban youth, leading a new style of young men's fashion commuting trend.

MUZEN was founded in 2015 by veteran Chinese audio designer and product expert Mr. Zeng Dejun. As a humanistic technology audio brand, MUZEN combines professional audio engineering with technological innovation, seamlessly integrating cultural sensibility and artistic aesthetics to forge unique emotional connections between people, music and life. The brand remains committed to enabling everyone to discover life's distinctive pleasures through sound - a mission that continues to drive its persistent innovation efforts.

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators. It has successfully developed several iconic IPs, including MOLLY, SKULLPANDA, DIMOO, and THE MONSTERS. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and has deployed 2,300 Robo Shops in more than 30 countries, reaching consumers in over 90 countries. In 2023, POP MART opened POP LAND in Beijing, the first immersive IP-themed park in the art toy industry. Through strategic licensing partnerships, thematic exhibitions, and original animation development, POP MART Mart continues to enhance its IP value while driving innovative growth in the art toy industry.

NetEase Yanxuan Pet Care safeguards pets with rigorous standards throughScience-backed formulas,ransparent production,Rigorous testing,and Reliableafter-sales — ensuring visible safety and happier lives.Trusted as a leadingbrand.

Established in March 2006, BEAR ELECTRIC APPLIANCE CO., LTD. is a leading enterprise dedicated to the R&D, design, production, and sales of small household appliances under its proprietary brand "Bear." The company was officially listed on the Shenzhen Stock Exchange in 2019 (Stock Code: 002959) and has since garnered the support and trust of hundreds of millions of users globally. Over the past 19 years, the company has steadfastly adhered to a customer-centric philosophy , driven by a premium product strategy, focusing on brand value enhancement, and building a robust enterprise capability system. Its mission is to deliver innovative, diverse, stylish, and high-quality products to global consumers, aiming to provide a relaxed and enjoyable lifestyle experience while fostering long-term, user-value-driven sustainable growth.

Starbucks announced the launch of its first locally developed ready-to-drink coffee tea in China, featuring two new products: Jasmine Latte and Tieguanyin Oolong Latte. Crafted with high-quality Starbucks Arabica coffee beans, premium tea leaves, and a low-sugar formula, the line offers health-conscious Chinese consumers a lighter, indulgence coffee tea experience.

Innoaesthetics is a century-old scientific skincare brand originating from Spain, dedicated to interpreting skincare science through precise formulations. Since its founding in 1898, it has leveraged over a century of rich dermatological clinical experience in Europe and carefully selected effective ingredient combinations. Upholding the spirit of medical and research collaboration, it continuously brings superior transformations to beauty seekers with cutting-edge technology

Founded in 2016, Chi Forest dedicates itself to crafting healthy products for better living. Guided by its mission of "passionate teams creating beloved products through love-driven innovation," the brand envisions integrating global resources to deliver premium offerings worldwide. Its "0 sugar, 0 fat, 0 calorie" philosophy fulfills consumers' desire for tasty yet guilt-free beverages, making hydration meaningful while reducing health concerns.

Chimelong Group is a pioneering tourism enterprise that integrates theme parks, resort hotels, live performances, unique dining experiences, business conventions, and educational programming，with a mission to “create joy and share happiness”.Chimelong operates three major resorts in China: Guangzhou Chimelong Tourist Resort、 Hengqin Chimelong International Ocean Resort and Qingyuan Chimelong Resort, featuring seven world-class theme parks, nine resort hotels (over 10,000 rooms), and three international circus theaters. Welcoming over 40 million visitors annually, Chimelong ranks among the top global theme park groups, and is deeply loved by both domestic and international tourists.

Yuexiu Dairy is a state-owned enterprise in Northeast China. Here, we do what nature provides. Timing: Our own pasture grass is produced only once a year; Geographical advantage: The accumulation of ten thousand years of black soil. The black soil regions and globally rare cattle breeds have shaped it. We are extremely grateful for the gifts of this regions. This is "Xie Tian Di".

Boben is committed to providing more segmented solutions for different skin types (dry-sensitive and oily-sensitive), different degrees of sensitivity, and various scenarios among people with sensitive skin.

Carekeeps was founded in 2022, positioned as a "high-efficacy skincare brand focused on addressing precise skin concerns". Guided by the core philosophy of "targeted issues, active ingredients, scientific formulations, and proven efficacy", we are committed to delivering precise, efficient, and science-backed solutions for every skin problem.

Young generation suffer from dandruff, oily scalp, itchy scalp, hair loss... Addressing scalp health issues such as inflammation and sensitivity has become extremely urgent. The FAPOPRO Scalp R&D center has found that the scalp, like the facial skin, has individual differences. Oily scalps, dry scalps, and sensitive scalps require targeted and long-term care solutions. By developing mild and highly effective scientific formulas and using facial-care-grade plant extract ingredients regardless of cost, we bring consumers efficient and pleasant scalp care experiences and achieve the long-term goal of scalp balance.

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